Please check out the link below for the detailed informationMKTG522_-_Week_4_Course_Project_Assignment.docxYour document should include all of the main sections of the plan with headings and subheadings where relevant. Each section should briefly describe the contents that will be included in each section. The purpose of a draft is to enable you to map out your ideas and think through how well your plan fits together. This draft will guide you to successful completion of your final report and PowerPoint. This document should be 1,000–1,500 words. Include sources and present these in APA format. In this draft, you should include the following sections that will be in your written report: Executive Summary (this is written last and is usually one page long) A.  Introduction B.  IMC Objectives (Quantify) Identify the brand and the principle objectives of the campaign and quantify where possible: ·  Attract new customers ·  Retain existing customers ·  Branding objectives ·  Marketing and corporate objectives C.  Market Analysis A detailed analysis will provide the specific details for decision-making: a)  SWOT b)  Segmentation and Targeting c)  Positioning d)  Product/Service e)  Customer Profile f)  Marketing Channels D.  Communications Strategy Plans Listed here are the typical options available that form the communications strategy mix – marketers must think about how they need to match competitors or provide novelty, each strategy requires a specific objective, a media strategy, a media plan, and a budget. Each communications strategy (e.g. a traditional media campaign involving a print ad in a magazine) requires: ·  Specific Objective ·  Media strategy: Big idea, Message, Copy, Visuals ·  Media Plan: Reach and Frequency ·  Budget: How much will this cost? a) Traditional Media A paid for, mass-mediated, attempt to persuade, use to build brand identity, this is a big investment: ·  Television, Print and Radio b) Internet As advertising became more expensive and the Internet grew – online communications have become a cost effective option with the added benefit of being measurable (closed-loop marketing) – this area has become highly specialized: ·  Search engine optimization (SEO) strategy: Google AdWords ·  Online advertising: Banners, reciprocal links ·  Social media: Facebook, Twitter, YouTube, Pinterest, Instagram… ·  Website c) Direct Marketing Direct marketing evolved from the catalog business, which involved gathering customer information – this approach is data base driven and is used to send personalized messages either by mail, phone, email or text messages, inviting a direct response. There is an important role for direct marketing in branding as it facilitates relationship building and customer retention. This is becoming integrated into a web campaign. Direct marketing might include: ·  Post cards ·  Personalized mailings ·  Emails concerning special offers ·  Newsletters d) Sales Promotion Alongside traditional advertising, there are many options for communicating with customers and building positive associations with the brand – sales promotion is growing in popularity and can be incorporated into a direct marketing piece such as a postcard or email.Sales promotion is instant demand stimulation, it creates a perception of greater value through contests and samples, it compliments the longer term advertising campaign, it motivates trial use, and encourages larger purchases or stimulates a repeat purchase.  Sales promotion is helpful when launching new products and new product samples can be attached to existing brands.  Problems arise because frequent sales promotions alter price perceptions and encourage consumers to become “deal-prone”. Examples include: ·  Consumers:  Coupons, price-off, gift with purchase, contests, samples, mail sampling, newspaper sampling, on-package sampling, mobile sampling ·  Trade/Business: Training, allowances, incentives, trade shows ·  Internet: New opportunities for contests and trial subscriptions e) Public Relations (PR) PR is a communications function used to promote understanding between an organization and its various stakeholder groups. PR is a critical component of brand building and generates publicity for the brand, helps solidify the public’s opinion of the brand and defines the brand; seamlessly. Public relations involves: ·  Creating publicity; buzz, viral messages ·  Building media relations ·  Corporate communication (issues management, community relations, government relations, industry relations) ·  Building employee relations ·  Maintaining financial/investor relations ·  Crisis management ·  Image building ·  PR deals with what is difficult to control; but a company can be prepared ·  PR amplifies the effects of other communications strategies The tools of PR include: ·  Press releases ·  Feature stories ·  Company newsletters ·  Press pack ·  Interviews and press conferences ·  Sponsored events To elaborate further on the Communications Strategy Section there are numerous options; marketers should consider a mix of the following depending on the problem being addressed – you may wish to provide additional strategies that you feel are more relevant. E.  Communications Schedule Using a calendar that covers the timeframe of the proposed IMC indicates when the specific elements of the communications strategy mix will occur – including: ·  Launch dates ·  Key events F.  Budget and Evaluation Develop a list of the planned communications strategy mix and estimate the costs of each component G.  Conclusions Summarize and tie the overall plan to the IMC objectives.

CompetencyPrepare and evaluate the use of media visuals to improve persuasive and marketing communication.InstructionsYou are a visual communication expert for a company that creates and maintains websites for large businesses and organizations. They called a meeting a few days ago to bring various departments together for a "think tank" session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility's website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver.As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a video to address all the issues discussed.In less than seven minutes, your video will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. During the video, you plan to include audio explanations to prove your points to the other "think tank" members. You will upload your video to YouTube and submit the link so all the members of the team can take the time to review the video before the next meeting.You review the situational conversation notes:Carol asks: "Why can't we just use the same images that are already being used for all the different locations? All the images of the medical staff look American enough."Daniel states: "Let's use images of families in all of the images that scroll through the main website page. That will catch everyone's eye-everyone has a family somewhere."Caleb questions: "The pictures we use should all be outdoors and of people having fun. Isn't that what all patients want to see when they visit the medical facilities website?"Heather states: "Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?"Samuel asks: "How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?"Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.Grading RubricFFCBA01234Did not SubmitNo PassCompetenceProficiencyMasteryNot SubmittedSubmission does not competently discuss the importance of cultural familiarity and may not include improved website image examples.Creates a video that generally discusses the importance of cultural familiarity and may or may not include improved website image examples.Creates a video that accurately discusses the importance of cultural familiarity and includes improved website image examples.Creates a video that thoroughly discusses the importance of cultural familiarity and includes improved website image examples.Not SubmittedSubmission does not competently discuss the importance of framing viewer perspective and may not include improved website image examples.Creates a video that generally discusses the importance of framing viewer perspective and may or may not include improved website image examples.Creates a video that accurately discusses the importance of framing viewer perspective and includes improved website image examples.Creates a video that thoroughly discusses the importance of framing viewer perspective and includes improved website image examples.Not SubmittedSubmission does not competently discuss the importance of visual emotional appeal and may not include improved website image examples.Creates a video that generally discusses the importance of viewer emotional appeal and may or may not include improved website image examples.Creates a video that accurately discusses the importance of visual emotional appeal and includes improved website image examples.Creates a video that thoroughly discusses the importance of visual emotional appeal and includes improved website image examples.

Explain the guarantees of the accused and state your opinion on if these guarantees of the accused are deemed reasonable. Where are some of these rights located in our U.S. Constitution?THIS IS A DISCUSSION FORUM!Please give specific detailed answers and use complete sentences. Absolutely no PLAGIARISM!