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Running Head: AN ANALYSIS OF NIKE COMPANY

An Analysis of Nike Company
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AN ANALYSIS OF NIKE COMPANY

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An Analysis of Nike Company
Introduction to the organization
Organizational analysis involves an evaluation that is carried out to determine its profile.
This could be for reasons of measuring its performance or its position in the market. The paper
will explore Nike Company. The paper contains the introduction part, external and internal study
and a conclusion. The introduction section will comprise of its size, market share in US, age,
financial summary, statistics, history, mission and vision of the organization as well as its current
global position (Lueg et al, 2015).
The firm's size, age, market share in US.
Nike is a multinational corporation whose headquarters are located in Beaverton in the
United States of America. The business deals with designing, developing, manufacturing and
selling of products such as footwear of athletes, accessories and equipment. It has been in the
market since 1964 and therefore its age is of approximately fifty-four years. The company has
expanded in the recent years and its size is big compared to some of the other organizations that
are in the industry. Despite having highly competitive challenges from other competitors such as
Adidas, Nike has been able to achieve a greater market share and competitive advantage due to
the good quality of its products and services (Lueg et al, 2015).
Financial summary
The financial statements of Nike are prepared and audited in every financial year. They
indicate the expenses and revenues that the organization has. The profits and losses of the
organization are also indicated in the financial statement which reveals the financial performance

AN ANALYSIS OF NIKE COMPANY

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of business. In the period 2018, the global revenue of Nike has been reported to be
approximately 36.4 billion US Dollars. The organization's revenue from 2014 to 2017 has been
increasing. The one for 2014 was 2693 million US Dollars while the one for 2017 is about 4240
million US Dollars (Lueg et al, 2015).
History of the organization
Nike Limited Company was established in January 1964. It was first named Blue Ribbon
Sports by two individuals named Phil Knight and Bill Bowerman. The organization then changed
its n...