analyze the advertisement

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cnaqn89

Humanities

Description

Read the Visual Analysis Assignment and read up until the "Revising and Editing" section. Use the checklists on the first and second pages of the document to take notes based on the guiding questions.(Choose some of these questions for a brief discussion, without having to answer each one)

Complete the SALT graphic organizer entirely (last two pages of the document) .

Draft your analysis essay.

just one and half page.

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Pepsi: Straws This clever Pepsi ad speaks volumes to the consumer; at first glance it gives impression that Pepsi Cola is the preferred choice of even the straws. And th after that it subliminally pokes fun at one of Pepsi's competitors by using the color-way for the other can as well as their classic design. This is a very clev ad on many levels. IS Joy.Pepsi
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Explanation & Answer

Pepsi’s ad analysis Name Institution Pepsi’s ad analysis Introduction Powerful images have been associated with effective advertising. Powerful visuals are used in advertisements to establish unique advertisements (ads). Images are perceived as the primary languages of ads, and without them, potential buyers would seek to go through the hustle of reading about these products without seeing it in full action. Advertisements are significant in communicating messages to their viewers. For instance, a glance at the Pepsi ad would make a viewer thirsty and start craving having a can of Pepsi. Pepsi ad is supposed to grab the viewer’s attention, and after this, the viewer might build an interest in the product (Pepsi straws, 2015). Finally, Pepsi ad is supposed to motivate action to its viewers which must lead to the act of purchasing this product. Pepsi ad image is lovely and is eye pleasing due to its contrasting colors of white, blue and red which often stand out its competitors when placed in billboards, magazines or even in newspapers. Moreover, the provided Pepsi ad pokes fun at one of the Pepsi company’s competitors through the use of color-way of the other can, and their can design is always on point as well. The bright and contrasting colors are essential because ads are supposed to be noticed and should not blend with its surrounding (Pepsi straws, 2015). In this regard, Pepsi is a brilliant ad since it attracts its viewers. Blue color dominates the Pepsi ad starting from the can and background, and this gives the ad a very relaxing and cool visual feel. Pepsi colors are crisp and relaxing to the eyes, and it stands out among Coca-Cola, its competitor who uses red color. A significant thing to observe in this ad is that when viewed first, the ad creates an impression that Pepsi Cola is the most preferred choice of drink and it is evident due to the design of...


Anonymous
Excellent resource! Really helped me get the gist of things.

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