Final Project

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Business Finance

Description

Select an organization and prepare a strategic plan to grow the business over the next three years. Your strategic plan must include the following:

  • Describe your organization’s history, products, and major competitors.
  • Explain the current situation of the organization in the market.
  • Conduct a SWOT analysis (strengths, weaknesses, opportunities and trends) to determine areas that offer opportunities for change.
  • Choose at least three areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan. Use theories and examples from your text and additional sources to support your rationale.
  • Explain your method to measure the success of your strategic plan.

Your paper must be eight to ten pages in length (excluding the title and reference pages) and formatted according to APA style guidelines as outlined in the Ashford Writing Center. In addition, you must use at least three scholarly sources, in addition to the text. Remember to incorporate information that you have learned from this course as well as your personal experience.

Your Final Project

  • Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must include an introductory paragraph with a succinct thesis statement.
  • Must address the topic of the paper with critical thought. If possible, provide the context of a first-person experience where you saw this academic concept in operation.
  • Must conclude with a restatement of the thesis and a conclusion paragraph.
  • Must use APA style as outlined in the Ashford Writing Center to document all sources.
  • Must include a separate reference page that is formatted according to APA style

1 day ago

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Explanation & Answer

Attached.

Running Head: FINAL PROJECT

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Final Project
Student Name
Course Name and Number
Instructor’s Name
Date

FINAL PROJECT

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Final Project

Walmart is a multinational retail that was established in the United States by Sam Walton.
Sam Walton who was a simple business man begun by purchasing a division of Ben Franklin
businesses in 1945 from the Butler Brothers. The main believe that Sam had was of selling high
volumes at lower prices obtaining lower margins as profit. Sam’s selling strategy benefitted both
the seller and the buyer which led to him finding low-cost suppliers which enabled him to
implement his methodology in the market. Sam found immediate success in the first year by getting
45 percent increase in trade which gave him a profit of $105,000 that same year. The first store to
be officially opened with the Walmart name was in 1962 at Rogers in Arkansas. The first mission
statement implemented for the Walmart stores was “the lowest prices anytime, anywhere.” In this
paper, we will be preparing a strategic plan to grow the business in the next three years.
Selling high volumes of products at low prices was a concept that enabled the Walmart
stores to experience great success leading to the opening of 24 more stores in a span of five years
achieving $12.7 million in trade. The company was later merged to Wal-Mart Stores, Inc. growing
the stores from 24 to 51 stores by 1972 and the sales increased to $78 million. The stores later
increased to 276 attaining a benchmark of annual sales of $1billion. By the time Walmart was
celebrating its 25th anniversary, it was experiencing sales reaching $15.9billion in less than 1500
stores. The first Walmart Super Centre was opened in Washington which influenced the need for
the company to take advantage of global markets. The first Walmart stores to open in overseas
markets was in Argentina and Brazil in 1955. The company later made an entry into the European
market in 1999 by buying out ASDA for $10billion. Moving into the overseas markets was a bold
move for the Walmart Company which later expanded into major retail markets in the Western
countries. This expansions led to the opening of Walmart stores in Mexico and Canada which

FINAL PROJECT

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influenced the company’s position in the global market. By this time, Walmart had become a
powerful retail company in the United States (Richardson, 2008).
By 2005, Walmart Stores had rapidly increased its stores in the U.S and around the globe
achieving sales revenue of over $312billion. Today, Walmart is among the leading retail
businesses in the World having stores in more than 15 countries around the World under 55
different names and a total of 8500 stores which provide employment for millions of people. The
Walmart stores have provided customers with the best shopping experiences since the company’s
basic agenda is to sell quality products at the lowest possible price. The company is supported by
the founding fathers believe of enticing or appealing to individuals who are not economically
stable spend as little as possible due to the low pricing schemes. The company offers employment
for over 2.2 million individuals both full-time and part-time. The company has been working with
the right principles to be able to bring a better bargain for the customer (Greenwald, Gilliam et al,
2005).
Some of the principles, policies and rules that Walmart has implemented over the years
include the open door policy where employees at all levels are able...


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