The final project in MBA 7600 is a marketing plan. This may be a marketing plan that I may request assistance throughout the course of the 7 week semester. Rather than try to imagine a new company or product out of thin air, it is most helpful to pick a publicly traded company (NYSE or NASDAQ) in which you are interested. You will then study this company through their annual reports and other available resources; analyze external environment and their strengths and weaknesses, identify a potential new market opportunity upon which the firm can act, and propose a plan of action for that opportunity. I want you to tell me three companies in which you would be interested in having the CMO role, and I will “hire” you for one of those jobs. In that way, I can insure that the class has a good mix of different types of industries, different sizes of companies, different types of products, etc. I advise AGAINST choosing firms like Apple, Google, Netflix and other multi-billion dollar corporations because they are generally too large to comprehend and analyze well in the short period we have. I find students usually do quite well with single business firms. Please list three publicly traded companies along with their ticker symbol and in 100 words or less, why you are interested in each of them. If you feel especially strongly about one of the choices, label it as your #1.