BUS/475 UoP

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Business Finance

Description

Develop three strategic objectives for each of the four balanced scorecard areas using the Balanced Scorecard Template.


Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

  • Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

  • Identifying the information that should be communicated.
  • Defining the audience that should receive the communication.
  • Identifying the channel(s) of communication.

Unformatted Attachment Preview

Balanced Scorecard Template BUS/475 Version 8 University of Phoenix Material Balanced Scorecard Template Note: Hoosier Media is to be used as a resource for this Week 3 assignment as a carryover from Week 2. Background Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the intenral and external environmental analysis. Scorecard Areas Develop at least three strategic objectives for each of the four balanced scorecard areas. Financial Objectives Measures Targets Customers Objectives Measures Targets Internal Business Process Objectives Measures Targets Copyright © 2018 by University of Phoenix. All rights reserved. 1 Balanced Scorecard Template BUS/475 Version 8 Learning and Growth Objectives Measures Targets Reflection Assess, in no more than 350 words, trends, assumptions, and risks of Hoosier Media, Inc.’s business model after completing the strategic objectives for each area. Copyright © 2018 by University of Phoenix. All rights reserved. 2 Balanced Scorecard Template BUS/475 Version 8 University of Phoenix Material Balanced Scorecard Template Note: Hoosier Media is to be used as a resource for this Week 3 assignment as a carryover from Week 2. Background Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the intenral and external environmental analysis. Scorecard Areas Develop at least three strategic objectives for each of the four balanced scorecard areas. Financial Objectives Measures Targets Customers Objectives Measures Targets Internal Business Process Objectives Measures Targets Copyright © 2018 by University of Phoenix. All rights reserved. 1 Balanced Scorecard Template BUS/475 Version 8 Learning and Growth Objectives Measures Targets Reflection Assess, in no more than 350 words, trends, assumptions, and risks of Hoosier Media, Inc.’s business model after completing the strategic objectives for each area. Copyright © 2018 by University of Phoenix. All rights reserved. 2 1 Title of Paper Student Name Course/Number Due Date Faculty Name Detailed expectations for a 300-499 Level Course (remove this line) 2 Title of Paper Triple click your mouse anywhere in this paragraph to replace this text with your introduction. Often the most important paragraph in the entire essay, the introduction grabs the reader's attention—sometimes a difficult task for academic writing. When writing an introduction, some approaches are best avoided. Avoid starting sentences with “The purpose of this essay is . . .” or “In this essay I will . . .” or any similar flat announcement of your intention or topic. Read more: Center for Writing Excellence>Tutorials and Guides>Essay Development>Guidelines for Writing Academic Essays. Level One Heading Replace the level one heading with the words for your heading. The heading must be in bold font. Headings are a necessary part of helping your audience track the sub-topics discussed in the body of the essay or report. Be sure to indent the first line of each paragraph between five and seven spaces by pressing the Tab key one time on the keyboard. In addition, remember to double space the entire paper using the double space functionality in Word. This template is already formatted for double spacing. Read more: Center for Writing Excellence>Tutorials and Guides>Software Tutorials and Guides>Formatting Tutorial for APA. In addition, keep in mind an academic essay should contain at least five paragraphs, which includes the introduction (introductory paragraph), the body (which is generally at least 3 paragraphs), and the conclusion (generally one paragraph). Most well-developed paragraphs contain at least 3-5 sentences, one of which is the topic sentence. Limit each body paragraph to one sub-topic. 3 Level Two Heading Replace the level two heading with the words for your heading. The heading must be in bold font. Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. 4 References This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion.
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