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1 Protecting Children and the Environment Corporations continue to target children in their advertising in order to raise their revenues. One of the most famous companies that does such a thing is McDonalds which is known for its kids’ meals. The famous restaurant has been selling its “Happy Meals” to kids for a long time along with a toy in each meal. Corporate Accountability (CA) is an organization that has multiple campaigns related to food, climate, water, tobacco, and democracy. The company believes that if they partnered with people, they can protect women, children, and all other communities from corporate abuse. One of the main goals for the organization is to stop companies such as McDonalds from targeting children in their advertisements. To grab the attention of people to this problem, CA is using pictures in social media to make people realize how serious this issue is. Another core goal of this organization is to help reduce climate change. It is fighting tobacco companies especially “Big Tobacco,” which are the five largest worldwide tobacco industry corporations, since they are affecting the climate with their industry. CA believes that these famous companies should not have a place in the United Nations Framework Convention on Climate Change (UNFCCC) since they are taking part in climate change. Although the two pictures are not for the same topic, they both seek to protect people and have positive impacts on the community. The first picture tries to show people the truth behind Ronald McDonald’s charity house, and how McDonalds is using kids for financial purposes. Ronald McDonald looks happy in the picture while he is holding a bag full of money labelled “profits.” However, the kids are holding boxes labelled with the names of Ronald McDonald’s charity campaigns, and they look sad because the famous clown gave them only some change. According to Simon, “McDonald’s spent almost 25 times as much on advertising as it did on charitable donations in 2011” (Simon 2 2). Corporate Accountability used pathos in this picture to make the audience sympathize with the kids as they look sad and the wall behind them shows that they are living in a poor neighborhood. Also, they look disappointed since they loved the character and they thought that his goal was to help them while he only cared about getting profit by making them buy happy meals. The picture supports the goals of the organization which aims to stop McDonalds from targeting kids to eat fast food by using cartoon characters and toys to seduce them. The second picture is about climate change, and the negative effects of the tobacco industry on the environment. In the image, you can see a big cigarette that is burning and polluting all the air in the area next to a tobacco factory. Corporate Accountability uses pathos as they want UNFCCC to realize how the “Big Tobacco” companies are affecting the environment by showing the big cigarette burning. Logos is used as well in this picture as a method in trying to convince UNFCCC to exclude Big Tobacco in a logical way as mentioned on the image, “The World Health Organization showed Big Tobacco the door, so why does the UNFCCC still allow the world’s biggest polluters in?” Another rhetorical strategy that was used in the picture is kairos as it was published after the World Health Organization prevented Big Tobacco from attending any meeting regarding climate change. The second image uses another persuasion strategy, which is ethos, as it included specific information in addition to names of specific companies, and that shows the credibility of the source. At the bottom of the image, it says in capital letters, “this has to stop” as Corporate Accountability is trying to show the audience how serious is the issue of climate change. This image tries to accomplish one of main objectives of this organization, which is protecting people and the environment. The two images have different approaches as the first image is related to people, specifically children, while the second one is related more to companies. Corporate 3 Accountability used pathos in both images to move the audience emotionally using sad children’s faces in the first picture and using polluted air in the second one. Since the idea of the first picture was very clear, the publisher did not need to add any text to support it. Nevertheless, the second picture used information to express the idea in a more effective way to the audience and to UNFCCC. Moreover, the kairos rhetorical strategy was used in the second image because it was published just after a live event has took place. The two pictures are related to different issues, yet they both aim to stop corporate abuse toward people and the environment. The first picture is about a debate that has been there for many years, which is about if fast food companies have the right to exploit children in their advertising. Children love McDonalds not because of its food, but because of the toys that they get from its meals. One of the reasons why children are very connected to McDonalds is its famous character Ronald McDonald. The fast food restaurant uses Ronald to advertise its fast food meals to kids. In the first picture, CA is trying to show people that McDonalds is using their kids to get profit, and that it is not donating as much money as people think. According to Simon, “The average American earning over $50,000 donates 4.7 percent of their discretionary income to charity, which is 14 times more than what McDonald’s gives” (Simon 2). On the other hand, the second picture is related to the effect of tobacco industry on the environment. UNFCCC is an organization that its goal is to stop climate change, yet they are making tobacco companies contribute in meetings that are for protecting the environment. The second image is showing how the climate is being affected by this industry as it is causing air pollution. CA is asking UNFCCC to ban Big Tobacco from having any contributions in any meeting regarding the climate change. The two pictures used different rhetorical strategies to approach the audience. The first picture focused more on pathos 4 to move the audience because children were involved in it. The second image focused on ethos as it used text to clarify the idea presented in it. It also used kairos as the picture was published soon after the World Health Organization made action toward the tobacco companies “Big Tobacco”. 5 6 Works Cited “Food.” Corporate Accountability, www.corporateaccountability.org/food/. Accessed 22 Feb. 2018. Simon, Michele. “Clowning around with Charity: How McDonald's Exploits Philanthropy and Targets Children.” Corporate Accountability, Oct. 2013, www.corporateaccountability.org/resources/clowning-around-with-charity-howmcdonalds-exploits-philanthropy-and-targets-children/. Accessed 20 Feb. 2018. United Nations Framework Convention on Climate Change. “From the UN System.” United Nations Framework Convention on Climate Change, 20 Feb. 2018, unfccc.int/2860.php. Accessed 24 Feb. 2018.
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SURNAME1
Student’s Name
Instructor’s Name
Course
Date
Environmental and Children Protection
Raising revenues and increasing profit margins among most companies and corporations
have always been a major drive. Most of the companies, therefore, use children in their adverts
to gain popularity, an example if the McDonalds which is known for selling kids’ meals and a
toy on top as a discount. There are certain corporations and agencies however which beliefs in
social and community collaboration. Such corporation works together with community members
to stop companies like McDonald's from its exploitations and protect their children, women, and
community members via warfare affiliated with democracy, tobacco, water, and climate as well
as food among others. These corporations are known as Corporate Accountability (CA). For CA
to ensure that members of the public realize the seriousness of the matter in as far as children’s
exploitation via advertising is concerned, it has used social media to spread the word via
uploading pictures explaining the same.
The other objective of CA is to ensure that there is a reduction in climate change and the
greenhouse effect. The United Nations Framework Convention on Climate Change (UNFCCC)
is a body under the UN which gives the right to five biggest cigarette producers in the World
including ‘Big Tobacco’ and by doing this, they contradict the stand of the World Health
Organization (WHO) even though they are both fighting to reduce global poll...


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