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Principles of Business Management Week 4 Assignment BCG Matrix Research a company of your choice and determine which of the four quadrants of the BCG Matrix you feel it fits into. Justify your response using information about the company. Your paper should be a minimum of 500 words. The requirements below must be met for your paper to be accepted and graded: • Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. • Use APA style. • Use font size 12 and 1” margins. • Include cover page and reference page. • At least 60% of your paper must be original content/writing. • No more than 40% of your content/information may come from references. • Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.

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Running head: BOSTON CONSULTING GROUP (BCG) MATRIX

Boston Consulting Group (BCG) Matrix

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BOSTON CONSULTING GROUP (BCG) MATRIX

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BCG Matrix
BCG matrix is a forecasting planning tool for businesses used to assess and evaluate the longterm overall position of a company brand portfolio. BCG matrix portfolio assessments and
analysis are one of the technique in demand by most as it classifies the firms' services and
products offered in a two by two matrix. With ever quadrant of the matrix categorically
fractionated as high/low performances’ relating on the rate at which the market is growing and
markets relative shares (Hambrick, MacMillan & Day, 1982)

Fig 1: Quadrants of the BCG Matrix (Cooperate Finance Institute 2018).
The BCG matrix's horizontal axis represents the number of products...


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