Description
Chose a specific health services organization. Adventist healthcare
1. Research your health service organization. Your research should take many forms, including academic research. Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors.
2. Review the final project Power Point Template. This can be found in Final Project Power Point Template. Be sure you understand all the relevant marketing concepts
3. Use the marketing plan template to complete your Power Point Presentation. Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work. Be sure to remove any of the generic text provided to you for guidance.
4. You will not be able to find out everything about your organization or its industry, some of the information is propriety, so be prepared to make some well-reasoned statements in your final project.
5. Keep your Power Point presentation simple. Reserve the main portion of your presentation for your key findings, conclusions and recommendations. Use exhibits to add supplemental or source information such as charts and graphs.
6. Be sure to include endnotes and/or a reference page as part of your grade is on your ability to demonstrate these skills.
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Explanation & Answer
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ADVENIST HEALTH CARE
Student name
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Overview
(Adventists health care)
It was founded in 1907 and it is a faith based, non-profit healthcare organization. Its
Headquarter is in Altamonte Springs, Florida. It has a several branches in Colorado, Florida,
Georgia, Illinois, Kansas, Kentucky, North Carolina, Tennessee, Texas, Wisconsin
It is linked with the seventh Adventists church which emphasize on human wholeness.
The healthcare mission is to extend God’s care through the ministry of physical, mental and
spiritual healing
Their vision is to extend the health care by observing Respect, integrity, service, Excellence
and stewardship.
Terry Ford had been the president and chief executive officer of Adventist HealthCare for the
last four years. The other executives of Adventist HealthCare system are, Lars D. Hofmann,
Chief Operating Officer; Patrick Garrett, M.D., senior vice president of Physician
Integration/Innovation and president of Adventist Medical Group; Randy Heffner who holds a
position of Senior Executive Vice President & President/CEO, Multi-State Division. Paul C.
Rathbones is a Senior Executive Vice President and Chief Financial Officer, who is a board
member for the Maryland Patient Safety Center and Maryland Healthcare Education Institute
Board of Trustees; and Olezea Avelendo, vice president of human resources and chief human
resources office.
Annually it serves like 138000 patients. From its outpatient Health Services, Clinical
Integration Services, Outpatient Services, Home Care Services and Hospitals the system was
able to make a profit of $ $11,215,000 as at June 30th 2017. It had an operating profit of $
$7,632,000. Its total assets as at June 30th 2017 was 1,149,980,046.
To ensure its services reach everybody, the system aims at investing in telehealth platforms to
ensure that clients are served anytime and also to Expanding Payment Option like ACOs ,
EMR Adoption Model (EMRAM) using Technology To Improve Care And Cut Costs. It has
both societal and product marketing concept to attain its goals.
Analysis of the Current Situation
• SWOT analysis is the examination of internal strengths and
weaknesses, its opportunities for growth and improvement,
and the threats the external environment presents to its
successful function in specific program and policy.
• It targets both inpatient and outpatients and with telehealth it
will be bale to reach a larger population for easily.
• Adventist healthcare focus on capitalizing telehealth in
providing services such as cardiology center, diabetes,
behavioral health, orthopedics, wound care, women's
services, neurosurgery, eye care center, family practice,
geriatrics care, pain medicine, pediatrics, psychology
radiology center, rehab and many others as a way to attract
and to serve more customers.
Strengths and weakness
Internal Micro Environmental
Factor
a. Company
b. Suppliers
d. Competitors
These are strengths; they will help These are weaknesses; they
the marketing effort
will hinder the marketing
effort
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• System-wide
• Different branches
communication of plan
• Able leadership
• management is quite
• Brand awareness
difficult
• more government
policies will apply
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f. Customers
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Able to buy on discounts
Availability on time
Reduced lead-times
Improved and advanced
technologies.
They can study the
competitor’s ways of offering
services and implement it
Financial skills
A lot of customers due to high
r...