Marketing Essay

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Description

Marketing Plan: Part I

Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).

Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)

Scenario #4

Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into the types of services that this particular target market would be interested in.

This unit’s submission should consist of the items listed below.

1.Include an introduction/overview of the company.

2.This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.

3.Discuss market research strategies.

4.This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.

5.Describe the macro environment through a political, economic, social, and technological (PEST) analysis.

6.In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings.

Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).

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Explanation & Answer

Attached.

Running Head: MARKETING ESSAY

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Marketing Essay
Institution Affiliation
Date

MARKETING ESSAY

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Marketing Essay

Women on the Go is a startup company targeted at women who need assistance with the
selection and purchasing of their clothing/accessories. This service is aimed at the more affluent
customer who simply does not have the time and/or knowledge to dress to the business or social
setting that they are expected to fulfill. Initial research will provide insight into the types of services
that this particular target market would be interested in. Women on the Go Company will focus on
offering services that would assist each woman determine the right clothes to wear for every
occasion. The services offered by the company would include providing personal shopping
services, special ordering for the customers and also providing alterations. The company will also
be committed to bringing high quality clothing to women with affordable pricing. In this paper,
we will be developing Women on the Go marketing plan.
Women on the Go is a startup Company that is intended to be opened in the United States
market. The main drive of the company is to make it easy for all women to dress up for every
occasion. The company will be all inclusive providing designer labels for professional women
through a detailed style assessment that features nine different style personalities that clients can
choose from. Women on the Go will be a company that ma...


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