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Business Finance

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Here is a similar case to the last one, but this one is a little different, do some research into the "Topic Key" terms and explain based on these terms research. No citation is required for this case study.

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BUS 497A CHAPTER 5: COMPETITION AMONG CAR COMPANIES FIRST NAME: LAST NAME: Title: Competition Among Car Companies Topic Key: Competitive behavior, Competitive dynamics, Multimarket competition, Competitive response, Strategic actions This video illustrates competition in the automobile industry. With profit margins generally around one to two percent, manufacturers face stiff competition with many players in a multimarket industry. This video features General Motors, one the large manufacturers in the United States. To be competitive, GM focuses on designing cars that hopefully will have a “wow” factor with its customers, and produce cars in an efficient manner to save costs in fast-cycle market. It’s also very important for GM to understand the different markets they are in in terms of what their customers want and the competitive rivalry that exists. Discussion Questions 1. How can GM understand its competitive environment? 2. Who are GM’s competitors? 3. What are their market commonalities? 4. What are their resource similarities? 5. General Motors and its competitors are constantly “thinking of tomorrow” in terms of their products. Describe the rate of competitive speed in this industry. 6. Base on your answer to #5, given the identified rate of competitive speed in the automotive industry, what competitive dynamics can be expected among the firms? 7. What incremental steps (strategic actions) would GM undertake to manage their competitive advantage?
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General Motors
Thesis statement: The main strategy of general motors is to manufacture cars that will stay in
the market for the longest time ever. In doing so, the firm has laid a competitive advantage over
other automobile companies.


GM’s competitive environment



GM’s competitors



Market commonalities



Resource similarities



Rate of competitive speed



Expected competitive dynamics



Strategic actions


SURNAME 1
Name
Course
Tutor
Date
Car Companies: General Motors
How can GM understand its competitive environment?
General motors should do an assessment of the trends of the market in order to efficiently
understand the competitive ...


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