Discussion: Jazzercise – The Rebrand

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fgrsnab21

Business Finance

Description

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

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Explanation & Answer

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Running head: JAZZERCISE

1

Jazzercise
Student’s Name
Institution Affiliation

JAZZERCISE

2

Jazzercise
Introduction
Jazzercise is a company with a dance-based exercise program that is meant mainly for
women. In a long time, Jazzercise has been associated with 1980s aerobics. However, in early
2015, a rebranding campaign was launched by the company that saw various changes.
The Corporate Mission and Rebranding Alignment.
The mission is to establish and teach fitness classes with the capability of transforming
one’s body and his/her life. In other words, the mission is to provide bass-dropping and a pulsepounding fitness program designed to get results fast.
The rebranding campaign aimed at addressing the brand misconceptions. The rebranding
project include...


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