Running head: WEEK 3 ASSIGNMENT 1 1 Week 3 Assignment 1 Student Full Name Strayer University BUS499 Business Administration Capstone Dr. Keller Date Everything in Blue should be deleted Due Week 3 and worth 115 points Choose one (1) public corporation in an industry with which you are familiar. For a list of companies you can choose from, go to https://www.forbes.com/top-public-companies/list/5/#tab:overall . Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 -3 in the course textbook and complete the LEARN E-Activities for Weeks 1-3 as they set the foundation to this assignment. In the instructions below look for hyperlinks that provide deeper, more specific video instructions/insights. Be sure to cite your sources! Begin your paper on Page 2 below by writing a minimum of four (4) pages (does not include Title or Reference pages) in which you: WEEK 3 ASSIGMENT 1 2 Week 3 Assignment 1 Write your introduction here: It should be one (1) good paragraph (not more than 1 paragraph) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing – so be sure to review the Assignment instructions AND Rubric for understanding. Finally, please ask me any questions about this assignment. Globalization Provide thorough thought and research by assessing how globalization changes have impacted the corporation you researched. Consider how your chosen company has been involved in expanding globally? Consider how has the company been impacted by global competition, global economy. Read Chapters 1-3 in the course text book as each chapter provides a solid background and clues on Globalization that apply to this section. Review the Week 1 & 2 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) Technology Evaluate how technology changes have impacted the corporation you researched. Consider how the company been impacted by cloud computing, social media, crowdfunding, program apps, email, texting, websites, mobile, automation, robotics, IOT (Internet of Things), AI (Artificial Intelligence), e-commerce, data and analytics, etc. Research how the company may have been impacted by diffusion and disruptive technologies as explained in the textbook. Read Chapters 1-3 in the course text book as each chapter provides a solid background and clues WEEK 3 ASSIGMENT 1 3 on Technology that apply to this section. Review the Week 1 & 2 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) Industrial-Based Model Apply the industrial organization model to determine how your corporation could earn above-average returns (i.e. revenue). Briefly define the industrial organization model as discussed in your text book. This is based upon the firms’ external environment which is anything outside of the firm that can influence or impact its business (macro)/operations (micro). Consider its competition, government, regulation, legal, economic, financial, customer attitudes, suppliers, etc. Read Chapter 1 in the course text book as each chapter it provides a solid background and clues on this model that apply to this section. Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) Resource-Based Model Apply the resource-based model to determine how your corporation could earn aboveaverage returns (i.e. revenue). Briefly define the resource-based model as discussed in your text book. Consider the firms unique resources (corporate culture, land, location, equipment, brand, reputation, trademarks, patents, etc.) and capabilities (skills, experience, capabilities, etc. that set it apart from its competition). What about the firms internal structure helps it achieve its financial results. Read Chapter 1 in the course text book as it provides a solid background and clues on this model that apply to this section. Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) Vision Evaluate how the vision statement of the corporation influences its overall success. Include the actual vision statement for your chosen company (be sure to quote and cite per SWS WEEK 3 ASSIGMENT 1 4 or APA). Consider the link between vision and Chapter 1. Read Chapter 1 in the course text book as each it provide a solid background and clues on vision that apply to this section. Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) Mission Describe how the mission statement of the corporation influences its overall success. Include the actual mission statement for your chosen company (be sure to quote and cite per SWS or APA). Consider the link between vision and Chapter 1. Read Chapter 1 in the course text book as it provides a solid background and clues on mission that apply to this section. Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) Stakeholders Assess how each category of stakeholder impacts the overall success of this corporation. Consider its employees, stockholders, customers, suppliers, community, creditors, unions, etc. Study Chapter 1 for additional background on Stakeholders as it provides a solid background on stakeholders that apply to this section. Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your sources) WEEK 3 ASSIGMENT 1 5 References Use at least three (3) quality references, one of which should be the course text book. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: List your reference here. The reference page must include all of the references you used, listed in. All references listed here must be used (cited) in your paper. After deleting the blue fonts in this template, make sure your original writing is turned to a black font. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. NOTE: Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources (other websites) to support what you have written in your own words.
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