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Outline

Introduction
Body
Conclusion
References


Surname 1
Name
Course Name
Instructor
Date
Caterpillar Inc. Company
Company History
The company was founded in April 1925. It was formed as a merger of two companies
which are Holt Manufacturing Company and C.L. Best Tractor Company. By then, the company
was named Caterpillar Tractor Company only to be renamed Caterpillar Inc. in 1986 after
reorganizing itself to be a Delaware corporation (Caterpillar, n.p). When the company was
founded, it was only manufacturing tractors, five types of tractors which are the 2ton, 5ton,
10ton, caterpillar30, and caterpillar50.
The company originally targeted the agricultural and building and construction markets.
The tractors produced were to be used in agricultural activities, that is, plowing the land and also
in building and constructing houses. These markets have changed where better tractors which are
more efficient have been manufactured (Caterpillar, n.p). Competitors in these markets had also
increased from the way they were when the company was founded. The building and
construction market has needed tractors not only to be used when building but also to be used in
demolishing houses.
The company has changed its strategies to keep up with the growing markets. It has done
so by coming up with efficient machinery that has a competitive edge in the market. It has also

Surname 2
targeted other markets to increase its revenue. The company also offers complementary products
that are used along with the tractors (Caterpillar, n...