Description
Google Analytics (GA) is an easy-to-use tool to measure activity on a website. A basic setup might take as little as a few minutes, and many of the standard reports are quite accessible and understandable without any special training or prior knowledge of web analytics. Because of this, many users jump into GA without knowing much about its underpinnings-how the data is structured and gathered-and that's fine for the basics. But eventually, users can outgrow this intuitive understanding of GA and its data, and need deeper insight into how it works and what it can do.
In a 3-4 page APA formatted paper, explore the Google Analytics environment and explain how we accomplish the following in Google Analytics:
- How accounts are structured in Google Analytics?
- How the data gets into Google Analytics?
- How are reports generated?
Next, write a comparison of what Google does versus what other search providers do. How is Google different than Yahoo, Bing, etc.? What makes them special and the market leader in this area?
Be sure to use proper citations and references within your paper.
Explanation & Answer
Attached.
Running head: DIFFERENTIATING ANALYTICS
Differentiating Analytics
Name
Institution
Date
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DIFFERENTIATING ANALYTICS
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Introduction
GA (Google Analytics) is an efficient tool utilized in measuring a website’s traffic. It
provides statistics as well as key analytical services for SOE (search-engine optimization) and
marketing motives (Plaza, 2011). The tool is accessible to any person who is registered with
Google. The process of setting up GA is brief and may take very few minutes. Additionally,
most standard reports related to GA are readily available and comprehensible without any form
of training or previous understanding of web analytics. Users basically require a deeper intuition
into the functioning of GA.
Structure of Accounts in GA
In GA, each account comprises of multiple properties. Additionally, the GA property
which represents a website, point-of-sale device, or mobile app, comprises of more than one
reporting views. The GA view, which is also referred to as reporting-view, comprises of
Accounts that are organized in a manner allowing for clean and coherent data-reporting and
analysis, with consideration to factors such as the ways of reporting the data and the ones that
should be clustered in one do...
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