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OUTLINE
Introduction
Body
Conclusion
Business Planning
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1) Operations Management
A) "Goods and Service Design" Please respond to the following:
➢
From the Activity, examine some of the steps that are involved in designing goods and
services. Select two services or two products that are currently on the market. Use Exhibit
6.1 from Chapter 6 of the text to compare and contrast each step, and determine the
similarities and areas where they differ.
➢
From the Activity, suggest at least two changes to specific areas of the process design
phase that may lead to improvement in operations. Provide a rationale to support your
suggestion.
Strategic and market analysis and understanding competing priorities are the second step in
goods and service design. For instance, Uber’s service design has made strategic alliances
with, car owners, online music vendors (Spotify), restaurants for Uber Eats as measures to be
more competitive as well as to penetrate the transport industry. Also, Apple has made a
number of strategic alliances including one with IBM to introduce enterprise-scale computing
to its market share. Also, Apple pay with MasterCard is also a strategic alliance to aid in
market penetration as well as offer a competitive edge to both companies’ competitors.
Notably, the advantages offered by the strategic alliances are significantly similar.
Customization in the process design phase a...