Students will critically analyze the readings from Chapter 1 & 2 in your textbook. This assignment is designed to help you review, critique, and apply the readings to your Health Care setting as well as become the foundation for all of your remaining assignments. You need to read the article (in the additional weekly reading resources localize in the Syllabus and also in the Lectures link) assigned for week 1 and develop a 2-3-page paper reflecting your understanding and ability to apply the readings to your Health Care Setting. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.

The e-business's board of trustees wants Will Learner to provide assurances that the e-business health institute's traditional customer constituents will be served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute's Web site, to facilitate more adaptable links among the e-business customer types. More broadly, the board of trustees and Will Learner want to determine the student target market that MedEd should attract. You will use your expertise on segmentation to determine the psychographic market segment that you think MedEd should now attract. Furthermore, as a team, you will also draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections created by the e-business health institute's Web site portal: Business-to-business (B2B) exchanges among the e-business's business/organizational customers Business-to-customer (B2C) exchanges between the e-business's business/organizational customers and its individual consumer network of online users and visitors Customer-to-business (C2B) exchanges between the e-business's individual consumer students/users and business/organizational customers Customer-to-customer (C2C) exchanges among the e-business's constituents In addition, President Learner has made you aware of the extreme concern among powerful members of the MedEd board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team's presentation should propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural, diversity health care education considerations. Part 1 Research and complete an individual paper. This individual paper should determine the psychographic market segment that the integrated MedEd/CHC should now attract. The paper should address the following areas: Explain the specific psychographic market segment of students whom you wish to attract and the qualities of this psychographic market segment. (The Live chat this week will discuss different psychographic segments and their qualities. Select one of the psychographic segments from the Live chat. If you strongly believe that, another psychographic segment is better, email the professor to explain why, and so the professor can approve it, by Monday before the assignment is due.) Justify why the psychographic segment is appropriate for the new MedEd university that you envision. Discuss at least 2 marketing strategies that reflect the segment’s qualities, and explain why the marketing strategies support the segment’s qualities. Part 2 Develop a PowerPoint presentation that provides a few illustrations, and their justifications, for each of the following 4 exchanges for MedEd/CHC: 1–2 slides: B2B-pattern e-marketing processes that entail exchanges among business/organization customers (e.g., financial donors supporting suppliers/vendors, advertisers promoting educational involvement of health care organizations) 1–2 slides: B2C-pattern e-marketing processes that entail exchanges between business/organization customers and individual consumer students/users (e.g., health care organizations and practical student learning, government agencies and student financial aid) 1–2 slides: C2B-pattern e-marketing processes that entail exchanges between individual consumer students/users and business/organizational customers (e.g., administrative records management for health care organizations, online advertising graphics for advertising sponsors) 1–2 slides: C2C-pattern e-marketing processes that entail exchanges among individual consumers (e.g., providing health care education webzine/blog subscriptions, selling health care education merchandise such as electronic textbooks and virtual lab programs) In addition, you should address the following: 1–2 slides: Ethical and cross-cultural considerations related to the e-business's online safeguards for health care education and student ethnic diversity The final product should include both individual paper and PowerPoint presentation. For more information on creating PowerPoint presentations, please visit the Microsoft Office Applications Lab.