Health Service Marketing Class/ Paper needed 4-6 pages

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gnxvfun1975

Business Finance

Health Services Marketing HSA 305

Description

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

  1. Determine the direct impact of marketing for the health care provider you selected.
  2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
  3. Outline a marketing strategy for the health care provider you selected.
  4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Unformatted Attachment Preview

Assignment 1: Marketing and the Health Care System Due Week 4 and worth 300 points Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you: 1. Determine the direct impact of marketing for the health care provider you selected. 2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. 3. Outline a marketing strategy for the health care provider you selected. 4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers. 5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Describe the health care system and the role of marketing. Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success. Use technology and information resources to research issues in health services marketing. Write clearly and concisely about health services marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.
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Explanation & Answer

Hi again, please find attached. i have submitted it early so that you can time to give feedback and seek clarification. Cheers!

Outline

Introduction
Body
Conclusion
References


Running Head: HEALTH SERVICE

1

Health Service
Student’s Name
Course Number – Name of Course
Institution
Instructor’s Name
Date

HEALTH SERVICE

2
Introduction

Health service marketing refers to the approach that is customer-centered and focuses on
promoting public health and individual health. Health service marketing uses marketing
principles that are traditional and applies theories besides the strategies that are science-based to
ensure protection and promotion of the health of diverse populations. Johnson & Johnson is one
of the healthcare providers in the United States that works towards promoting good health for
individuals, families, and communities. The Johnson &Johnson Healthcare Service Company
works by embracing science and research, products and services, and bringing of innovative
ideas to enable the advancement of health well-being of people. For this paper, Johnson &
Johnson is chosen as the healthcare provider of study. The research paper examines the impacts
of marketing, utilization of products and services, marketing strategies, and buying decisions of
customers in the context of Johnson &Johnson healthcare provider.
Direct Impact of Marketing for Johnson & Johnson
For the case of Johnson &Johnson, health service marketing would directly impact the
facility both positively and negatively. The major benefits that come when Johnson & Johnson
engage in marketing include education, engagement, trends, and search rankings whereas the
demerits include challenges in commitment, compliance, publishing and updating, and expertise.
Marketing enables engagement by making people want to know what causes their pains and
aches and thus patients and clients tend to be curious enough. Once the facility does so...


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