Description
Assignment 1: Marketing and the Health Care System
Due Week 4 and worth 300 points
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
- Determine the direct impact of marketing for the health care provider you selected.
- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
- Outline a marketing strategy for the health care provider you selected.
- Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Explanation & Answer
Hey buddy,Here you go, kindly check it out. Feel free to hit me up in case of any edits
Running head: HEALTHCARE
1
Marketing and Healthcare System
Name
Course
Tutor
Date
HEALTHCARE
2
Marketing and Healthcare System
The healthcare providers are defined as institutions (hospitals, nursing homes, primary
care, and hospitals) which usually have individual healthcare providers such as nurses, doctors,
dentists, clinical social workers, and midwives. Healthcare providers are under federal
regulations and have been given the state authority to practice health services (Mourshed, 2012).
The healthcare system, which incorporates healthcare providers in it, is meant to provide all
possible healthcare facilities as well as services to both inpatients and outpatients who are
seeking treatment. World Health Organization (WHO) puts it clear that the health care system is
the one which incorporates all activities prime for restoration, maintenance and promotion of a
patient’s health via workers within the community, organizations and the health policy
environment. This piece of literature is an analysis of one of the health providers, Atmore
Community Hospital, found in Atmore USA.
Marketing
The direct impact of marketing for this hospital involves the improvement of
performance of the hospital staff in different sections. First of all, physicians will be more likely
to conduct the admission of patients to the hospital. Marketing strategies of this hospital are
usually done in collaboration with the physicians in order to enhance the efficient management
of their practices. The marketing of the hospital may also have an impact on community relations
activities. In this case, the impact will involve such activities which are helpful for the hospital
when it com...
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