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Given what you’ve learned in Chapters 6 & 7 about Interactive Media and the Social Media, you will now get the opportunity to practice with augmented reality, via the App HP Reveal.

Read the attached assignment sheet for a complete description of the assignment.Given what you’ve learned in Chapter 7 about Social Media and Interactive Media, you will now get the opportunity to practice with augmented reality, via the App HP Reveal. To complete this assignment, do the following: 1a. Download the HP Reveal App to your iPhone/Android 1b. Go to the following link on a desktop or a laptop: https://www.hpreveal.com 1c. Scroll down and click “Augmented Reality Studio.” 1d. Enter your email address and create an account. 1e. Once the account is created, “Discover” on the menu at the top. 1f. Choose two ads from the list of companies on the page. Then



:following questions: • Which two ads did you view and why? • Describe the augmented reality (AR) experience that each ad communicated? • What is your opinion of the augmented reality (AR) experience that you participated in? Did it assist the ad? Did it work against the ad? Explain. • What are the ethical implications of using augmented reality (AR) to advertise certain products/services? • What other ways (outside of advertising) could augmented reality

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Explanation & Answer

See final copy of the assignment.

Running Head: Interactive Media and the Social Media

Interactive Media and the Social Media
Institution Affiliation
Date

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Interactive Media and the Social Media

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Augmented Reality on Social Media Ads

Two ads viewed
According to the list with ads for companies' page, there are two ads conspicuously
identified with the organization they represent. The “Apple Park” and “Google Bikes” ads are
not only popular but also distinguished by colors that are associated with both companies
branding (HPreveal Inc., 2018).
Augmented Reality (AR) Experience that each ad Communicates
Apple Park Ad
The graphics used on Apple Park Ad enhance user experiences by creating a natural
virtual reality that people interact with as if they are in their surroundings. The ad aims at
entertaining customers visiting Apple's company website. The Augmented Reality on Apple's
Park Ad gives new experience through the improved natural world in which virtual information
is used to enhance things people usually see (Apple’s Inc., 2018). The ad communicates the
virtual reality of the natural world to maintain brand loyalty to Apple’s products users. When
using virtual objects as if it is a real world, the ad gives the meaning on how our environment is
essential to fulfilling our desire when the user sees signs of life when us...


Anonymous
Very useful material for studying!

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