The Psychology of Social Media - Social Media Theory and Schema

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User Generated

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fpebpxre

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Business Finance

Description

Instructions:

We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose another person (such as a celebrity or a politician). Spend some time looking through their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

A good introduction including who your subject is and a good overview of them and their social media use
Examples and discussion of schema/script theory in your subject
Examples and discussion of cultivation theory in your subject
Examples and discussion of agenda-setting theory in your subject
Examples and discussion of social learning in your subject
Examples and discussion of uses and gratifications theory in your subject
Conclusions

***Please be sure to include ALL information and see the attached Rubric as well. Use APA Format and cite all references. No specific page length.****

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Grading Rubric F F C B A 0 1 2 3 4 Not Submitted No Pass Competence Proficiency Mastery Failed to provide a general introduction Gave a good, basic introduction Gave a strong, in-depth introduction. Not Submitted Gave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving Not Submitted Failed to provide examples and Briefly mentioned examples and discussion of schemas / script discussion of schemas / script theory., but you need to provide more details or make other theory corrections as described by the feedback you are receiving. Gave several examples of schemas Gave several good examples of / script theory and considered in schemas / script theory and an some depth. insightful analysis of impact. Not Submitted Gave several examples of Gave several good examples of cultivation theory and considered in cultivation theory and an insightful some depth analysis of impact Failed to provide examples and Briefly mentioned examples and discussion of cultivation theory, discussion of cultivation theory but you need to provide more details or make other corrections as described by the feedback you are receiving. Failed to provide examples and Briefly mentioned examples and discussion of agenda setting discussion of agenda setting theory. but you need to provide more details or make other theory corrections as described by the feedback you are receiving. Not Submitted Gave several examples of agenda setting theory and considered in some depth. Gave several good examples of agenda setting theory and an insightful analysis of impact. Not Submitted Failed to provide examples and Briefly mentioned examples and discussion of social learning Gave several examples of social discussion of social learning theory, but you need to provide more details or make other learning theory and considered in theory corrections as described by the feedback you are receiving. some depth. Failed to provide examples and Briefly mentioned examples and discussion of uses and Gave several examples of uses and discussion of uses and gratifications theory, but you need to provide more details or make gratifications theory and gratifications theory other corrections as described by the feedback you are receiving. considered in some depth. Gave several good examples of social learning theory and an insightful analysis of impact. Gave several good examples of uses and gratifications theory and an insightful analysis of impact. Not Submitted Failed to give a conclusion Gave a basic conclusion Gave a thorough, insightful conclusion, Not Submitted Gave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving.
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Explanation & Answer

Attached.

Running head: SOCIAL MEDIA

1

The Psychology of Social Media
Name
Institution affiliated
Date

SOCIAL MEDIA

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Introduction

The social media has emerged as one of the strongest tools of communication.
Celebrities, politicians, business peoples, and common people alike are all embracing the
impeccable benefits of social media. In fact, social media is consumed more than any other
media in the 21st century. One of the greatest politicians of the modern world who have very
active social media presence is President Donald Trump. Trump has a very active Twitter
account. He many followers and he is known to post over 6 tweets in a single day (Anderson,
2017). With over 43 million followers and having tweeted over 36,000 times, President Trump is
one of the few people whose social media presence is very active (Anderson, 2017). Trump uses
social media for various reasons. For example, he uses it to express his opinion, explain his
mandate, or simply to pass time. His usage of social media can be examined using various
frameworks.
Example of agenda-setting theory
According to this theory, people use media for the purpose of shaping the agenda of the
public by creating and leading attention to and the perception of the importance of...