Description
Combine Management in times of change and crises (The Republican Party- GOP) and Corporate reputation and trust (BP case, p.169)
Select a company of choice describe how is this company being managed for their survivals it's time of crisis based on the book? What is the impact of their reputation? and apply the principles of the book
APA format word document
5 pages
5 references
REQUIRED TEXT
Podnar, Klement (2015). Corporate Communication: A Marketing View. Routledge: London and New
York.
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