Running head: PROJECT PROPOSAL
INT 700
Project Proposal
1
PROJECT PROPOSAL
2
Corporate overview
Walmart Stores Inc. is a multination corporation and the industry leader in the retail
industry. The company was established in 1962 in the United States by Sam Walton (Bonanno,
& Goetz, 2012). Walmart Stores Inc. was incorporated in 1967 to become a publicly traded
company. From 1 store in 1962 and 3 stores in 1964, the company has grown tremendously to
surpass the 11,700 stores mark to date (LeCavalier, 2016). Currently, Walmart Stores Inc.
operates in more than 40 countries worldwide with some of its latest expansion involving
opening of its stores in Asia and China. The company is also one of the industry leaders in
human resource employment with over 2.3 million employees spread all over its stores. Low
prices and human resource are some of its key core competencies. Walmart Stores Inc. stocks are
listed in the New York Stock Exchange (NYSE).
Financial performance overview
Walmart Stores Inc. has a healthy financial position. This is largely contributed by its
high sales volumes and sales revenue. In a normal day, this leading retailer serves over 38.5
million customers across all its 11,700 stores globally. In the financial year 2018, Walmart
Stores Inc. made a total revenue amounting to $500.3 billion. This was an improvement from the
fiscal year 2017 when it made a total revenue of $487 billion. Since 2013, Walmart Stores Inc.
Have being registering a continuous revenue growth at an average rate of 1.34% per annum
(Statista 2018). Walmart Stores Inc. earned a $9.86 billion net income. The company has been
recording decline in net income over the last 5 years. Most of Walmart Stores Inc. profitability
ratios indicated that the company performed poorly in fiscal years 2017 and 2018. These ratios
include gross profit margin, operating profit margin, net profit margin and return on investment.
As such, Walmart’s stock is still strong but have been performing poorly.
PROJECT PROPOSAL
3
Business segments
Walmart operates several business divisions. All of these divisions perform well and
contribute to be high annual revenues. The company operates Discount Stores in all the US
states, Supercenters in 45 states as well as Neighborhood Markets in 12 states. Thus its business
operation are classified into three business segments which include Wal-Mart Stores that
generates the highest revenue at 61.98 % of its total Revenue, the Sams Club segment that
contributes the least revenue at 12.35 % of its total Revenue as well as Walmart International
segment that contributes the second high revenue at 25.67% of its total revenue (CSIMarket
2018)
Subsidiary/parent-child structure
Walmart has 12 subsidiaries most of which are located in the US while two are located in
Mexico and England. The table below describes top Walmart subsidiaries and their percentage of
equity owned are indicated in the table below.
Subsidiary
Wal-Mart Stores East,
Inc.
Sam's West, Inc.
McLane Company, Inc.,
and its subsidiaries
Wal-Mart de Mexico,
S.A. de C.V.
ASDA Group Limited
Organized Or
Incorporated
Percent of
Equity
Securities
Owned
Delaware, U. S.
100%
Delaware, U. S.
Texas, U. S.
100%
100%
Mexico
61%
England
100%
Name Under Which Doing
Business
Other Than Subsidiary's
Wal-Mart
Sam's Club
Wal-Mart
ASDA
PROJECT PROPOSAL
4
Geographic segmentation
Walmart Stores Inc. operates in many different areas globally. Through geographical
segmentation, Walmart divides customers with regard to their location. This helps in determining
the location of their retail stores as well as in knowing what to stock based on customer needs
from different regions. The United State market segment contributes most of Walmart’s
revenues.
Recent strategic initiatives/stated strategic objective
Walmart has recently adopted three strategic initiatives aimed at helping it sustain its
industry leadership. The three strategic initiatives are aimed at improving customer benefits.
They include Save Money, Live Better, second is Win, Play, and Show while the third one Fast,
Friendly, Clean (Murray 2018). Through these strategies, Walmart is seeking aiming to retain its
consumers by ensuring they are happy. It also seeks to secure return purchases.
Important negative events or challenges
Walmart Stores Inc. experience a number of challenges that affect its profitability. One of
them is sales lag its online sales. The second is growth in competition while third is the
continuous decline in its share value and decline in profitability.
Domestic/foreign industry summary
Walmart Stores Inc. operates in the larger retail industry. This the biggest industry both in
the United States and the world at large. It is also one of the fastest growing industries globally.
The industry is valued at $24.9 trillion in 2018 (E-Marketer Chart 2017). Walmart industry
NAICS is 44-45 for stores and non-store traders while it’s SIC code is 52-59 for retail trade.
PROJECT PROPOSAL
5
Ccompetitor’s overview
The main Walmart Stores Inc. competitors locally are the Target and Home Depot. These
two are store retailers largely based in the US. They deal in similar products at Walmart. They
compete with Walmart in terms of prices and coverage. International competitors include
Alibaba and IKEA. Alibaba is one of the fastest growing online retailers from China while IKEA
is a Swedish multination retailer operating in over 50 countries (Bhasin 2018).
Why Interest in Walmart Stores Inc.
Walmart Stores Inc. is a company of interest because is strategically align with the
purpose and objectives of these paper. The company is on top of the industry and many
competitors are working hard to outdo it. On the other hand, it works very hard to stay on top of
the industry by adopting strategies aimed at sustaining its competitive advantage. This provides a
good basis for carryout strategy analysis.
PROJECT PROPOSAL
6
References
Bonanno, A., & Goetz, S. J. (2012). Walmart and local economic development: A
survey. Economic Development Quarterly, 26(4), 285-297.
CSIMarket (2018). Walmart Inc. Retail industry, department and discount Retail. Retrieved
from https://csimarket.com/stocks/segments.php?code=WMT
E-Marketer Chart (2017). Total Retail Sales Worldwide, 2015-2020. Retrieved from
https://www.emarketer.com/Chart/Total-Retail-Sales-Worldwide-2015-2020-trillionschange/194243
Hitesh Bhasin (2018). Top Walmart Competitors. Retrieved from
https://www.marketing91.com/walmart-competitors/
LeCavalier, J. (2016). The Rule of Logistics: Walmart and the Architecture of Fulfillment.
University of Minnesota Press.
Martin Murray (2018). What are Walmart's 3 Strategic Initiatives? Retrieved from
https://www.thebalancesmb.com/wal-mart-s-strategic-initiatives-2221112
Statista (2018). Total revenue of Walmart worldwide from 2012 to 2018 (in billion U.S. dollars).
Retrieved from https://www.statista.com/statistics/555334/total-revenue-of-walmartworldwide/
INT 700 Final Project Milestone Two: Annotated Bibliography Guidelines and Rubric
Guidelines
Your final project entails developing a full strategic analysis on a publicly held multinational enterprise
(MNE). For Milestone Two, you will submit your current
research summary and annotated bibliography. This Milestone is due in Module Four. Current Research
Summary
Your summary should be 2–3 paragraphs in length detailing the research involved to date. This portion
of the milestone is submitted for feedback only.
Annotated Bibliography
Annotated bibliographies provide you with the opportunity to cite, summarize, and compare and
contrast resources you will use in a paper. You will cite each resource in APA style, write an
approximately 150-word description that summarizes the central theme and scope of the resource, and
compare and contrast it with other resources. For more information on annotated bibliographies,
consult the SNHU Writing Center’s annotated bibliography guide.
Depending on the assignment, the annotated bibliography may serve a number of purposes, including
but not limited to reviewing the literature on a particular subject; illustrating the quality of research you
have done; providing examples of the types of resources available; describing other items on a topic that
may be of interest to the reader; and/or exploring the subject for further research. Your purpose here is
to prepare to complete a final research paper on developmental psychology by locating a minimum of
three to five current research articles (from the past three years) that you might potentially include in
your final paper; these articles should relate to either Piaget’s theory and/or Vygotsky’s theory. The
articles should provide sufficient information for you to compare and contrast the two theories. (Source:
http://lib.skidmore.edu/library/index.php/writing-an-annotated-bibliography)
Sample Annotated Bibliography of a Journal Article
The following example is what your final product for each resource should look like. This example (for
the psychological research article A Bad Taste in the Mouth: Gustatory Disgust Influences Moral
Judgment) employs APA style for the journal citation. The writer of this annotation follows the above
points to create an annotation that summarizes the article’s main points and draws connections
between that resource and other resources:
Eskine, K. J., Kacinik, N. A., & Prinz, J. J. (2011). A bad taste in the mouth: Gustatory disgust influences
moral judgment. Psychological Science, 22(3), 295–299.
Annotation: In this article, Eskine and colleagues describe the results of an experiment that examined
whether the taste in a person’s mouth influences the moral judgments that the person makes. The
authors, who are researchers at the City University of New York, hypothesized that there would be a
relationship between these two variables because prior research has shown that there are strong links
between basic emotions and moral judgments. Indeed, the authors found that participants given a bitter
drink made harsher moral judgments than those given a non-bitter drink. This article is extremely useful
for my paper because it provides evidence that seemingly unimportant sensory information can
influence moral judgments. Also, it nicely complements the work of Chapman et al. (2009), who found
that emotional disgust and morality utilize similar brain regions. One limitation, though, is that all of the
participants in the study were college students. They may have responded differently to the moral
situations than older or younger participants.
Abstract from author: Can sweet-tasting substances trigger kind, favorable judgments about other
people? What about substances that are disgusting and bitter? Various studies have linked physical
disgust to moral disgust, but despite the rich and sometimes striking findings these studies have yielded,
no research has explored morality in conjunction with taste, which can vary greatly and may
differentially affect cognition. The research reported here tested the effects of taste perception on
moral judgments. After consuming a sweet beverage, a bitter beverage, or water, participants rated a
variety of moral transgressions. Results showed that taste perception significantly affected moral
judgments, such that physical disgust (induced via a bitter taste) elicited feelings of moral disgust.
Further, this effect was more pronounced in participants with politically conservative views than in
participants with politically liberal views. Taken together, these differential findings suggest that
embodied gustatory experiences may affect moral processing more than previously thought.
Consider these highly relevant resource options as applicable:
Primary Resources
• Corporate
o Current annual and quarterly reports to the current date o Corporate investor website
o Transcripts of quarterly investor conference calls
• SNHU Library Research Guide Databases
o MarketLine Advantage: PESTLE country/region surveys, market and corporate analysis o OneSource:
Corporate analysis and industry surveys
o S&P Net Advantage: industry surveys
o Valueline Resource Center: U.S. corporate analysis
• Cultural and Institution Data
o The Hofstede Centre: Cultural dimensions
o Ease of Doing Business Index
o Transparency International: Corruption Perceptions Index
• Country Economic Data
o The Economist Intelligence Unit (also political, demographic, risk, and more) o World Trade
Organization (WTO)
o World Bank (WB)
o CIA World Factbook
o The Heritage Foundation: Index of Economic Freedom • World Stock Exchange Listings
o Available at the World Federation of Exchanges (www.world-exchanges.org)
Secondary Resources
• Contemporary events, opinion, and analysis o Financial Times, WSJ, Reuters, Bloomberg o Industry
associations
Note: Wikipedia, eHow, Investopedia, and similar websites are not acceptable professional or academic
resources. They may, however, point your research in valuable directions.
Format
The annotated bibliography should use 1.5 line spacing, 12-point Times New Roman font, one-inch
margins, and Works Cited in APA format.
Rubric
Critical
Elements
Exemplary (100%)
Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%)
Value
Evaluates at least
Evaluates at least 10
Evaluates some
Does not evaluate
seven primary and
primary and secondary
primary and secondary primary and secondary
secondary resources
resources relevant for a resources relevant for
Information resources relevant for a
relevant for a full
strategic analysis on a a strategic analysis on 20
Literacy and full strategic analysis
strategic analysis on a
Research
on a publicly held
publicly held
a publicly held
publicly held
multinational
multinational
multinational
multinational
enterprise (MNE)
enterprise (MNE)
enterprise (MNE)
enterprise (MNE)
Annotation describes
Annotation
Annotation describes
Does not describe the
the author’s viewpoint
incompletely describes
the author’s viewpoint
author’s viewpoint and
and authority and
the author’s viewpoint
and authority and
authority and/or
accurately and
and authority and
summarizes some of
inadequately
30
Annotation
succinctly summarizes
partially summarizes
the critical
summarizes the
the critical information
the information
information provided
information provided
provided by each
provided by each
by each resource
by each resource
resource
resource
Annotation clearly
Annotation describes Annotation describes Does not describe the
describes the rationale the rationale for the the rationale for the
rationale for the
for the inclusion of
inclusion of each
inclusion of each
inclusion of each
each resource and
resource and indicates resource and provides resource and/or does
indicates how it will be how it will be used to some indication on
not indicate how it will
used to inform the
inform the strategic how it will be used to be used to inform the
Critical
30
Analysis
strategic analysis on
analysis on the
inform the strategic
strategic analysis on
the publicly held MNE. publicly held MNE.
analysis on the publicly the publicly held MNE.
Totality of resources is Totality of resources is held MNE. Totality of Totality of resources is
more than sufficient
sufficient for a full
resources is insufficient insufficient for a
for a full strategic
strategic analysis of
for a full strategic
strategic analysis of a
analysis of the MNE
the MNE
analysis of the MNE
MNE
Minor errors related
Major errors related to
No errors related to
Some errors related to
Writing
to organization,
organization,
organization, grammar
20
(Mechanics/ organization, grammar
grammar, and style,
grammar, style, and
Citations)
and style, and citations
and style, and citations
and citations
citations
Total
100%
INT 700: Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a global strategic analysis that provides a strategic plan
for the internationalization of a firm. The final project
for this course requires students to select an international publicly held company and complete a
strategic analysis of that company in a variety of areas pertaining to global strategic management.
The scenario: You have been hired as a consultant at the company you have been researching. This final
report is an in-depth look at the corporate management based on your detailed research completed
throughout the semester. This paper is designed as a full report with recommendations that the
executive team will use to enhance the existing strategic management. The final product represents an
authentic demonstration of competency because the analysis represents the pragmatic application of
concepts and tools used in formation of corporate-level global strategic planning. The project is divided
into four milestones, which will be submitted at various points throughout the course to scaffold
learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four,
Eight, and Ten.
Main Elements Your analysis should include, at a minimum, the following eight components:
1. MNE Overview and Key Strategic Background
1. 1.1. Characterize the chosen firm (e.g., firm’s scale, strategic business units, scope of
products and markets, diversification type, current financial and
strategic performance trends (5-year max) with a brief comparison to industry trends,
market shares, etc.)
2. 1.2. Describe the current international operations of the firm (e.g., geographic
distribution of operations and their contributions to firm performance)
3. 1.3. What are the recent strategic initiatives (and their motivations) of the firm?
4. 1.4. Briefly analyze the MNE’s domestic and international rivals (a representative top
challenger for each is fine)
2. Strategy Tripod Part One: Industry Conditions (Opportunities and Threats)
1. 2.1. What are the top five foreign markets for the MNE’s industry?
2. 2.2. Compare and contrast the five forces affecting the MNE’s industry. Note critical
factors to each and critical differences in the MNE’s domestic and
foreign markets.
3. 2.3. Which functions in the industry value chain are key to competitiveness for your
MNE? How well do they address the industry’s key success factors and
key drivers of change?
4. 2.4. Assess the strategic fit of the MNE’s generic competitive strategy with industry
conditions.
3. Strategy Tripod Part Two: Internal Resources and Capabilities (Strengths and Weaknesses)
1. 3.1. Analyze the value, rarity, imitability, and organizational (VRIO) aspects of the firm’s
core resources and capabilities within its value chain functions. Do
any competencies reach the “core” or “distinctive” level over rivals?
2. 3.2. How well do these capabilities and resources support the MNE’s generic strategy
choice?
3. 3.3. What resources and capabilities should the firm augment or develop to improve its
future global competitiveness?
4. 3.4. Should the firm acquire, outsource, or build these resources internally?
4. Strategy Tripod Part Three: Institutional and Cultural Conditions
1. 4.1. How are formal and informal institutions setting the “rules of the game” for the
MNE’s direct and indirect international operations?
2. 4.2. Using Hofstede’s five dimensions of national culture, how will the MNE’s domestic
cultural norms compare to those of its foreign partners or
subsidiaries?
3. 4.3. Which is currently a greater concern—cultural or institutional distance?
4. 4.4. What are your recommendations for the firm’s future IBS to leverage its exposure
to these various “rules of the game”?
5. Entrepreneurship and Internationalizing the Firm
5.1. How effectively has the firm managed the five “entrepreneurial strategies” in its growth?
5.2. Are there institutional or industry-based conditions affecting entrepreneurship
opportunities?
6. Internationalization: Where, When, Why, and How
1. 6.1. From the institution-based and resource-based views, does the firm possess
“overwhelming resources and capabilities to offset its liability of
foreignness”?
2. 6.2. How do the firm’s strategic goals align with the location-specific advantages of its
global footprint?
3. 6.3. Assess the advantages and disadvantages of management’s entry mode choices
and entry timing.
4. 6.4. Which diversification strategies have been used? Have they contributed to
performance?
5. 6.5. Has performance benefited from international acquisitions or collaborative
strategies?
6. 6.6. What are your recommendations for the MNE to pursue future complementary
strategic options?
7. Internationalization: Strategy, Structure, and Learning
7.1. Which of the four strategy/structure configurations is used?
7.2. Considering the three legs of the strategy tripod, evaluate the “strategic fit” of the MNE’s
strategy/structure configuration to its IBS goals.
7.3. Does this approach offer any innovation or learning advantages over the approaches of the
MNE’s top rivals?
7.4. Has the firm internalized any knowledge management or learning capabilities that maybe
leveraged between developed and emerging economies?
8. Strategizing Governance and Corporate Social Responsibility
8.1. Has the MNE developed firm-specific capabilities to differentiate on corporate governance
dimensions?
8.2. From the stakeholder-based view, what is a CSR initiative that will directly impact the
competitiveness of the MNE?
Milestones
Milestone One: Research Proposal
In task 2-2, you will submit your research proposal. Your final project entails developing a full strategic
analysis on a publicly held multinational enterprise (MNE). It must be public because of the depth and
transparency of data you will need to adequately complete the project. This MNE may be in any
industry, based in any international location, and held in any public market. A number of MNEs in less
developed economies are publicly listed in foreign equity markets. If you have difficulty determining
this, contact your instructor. It is strongly suggested that highly diversified MNEs (conglomerates) be
avoided due to the added complexity in completing your final project. This milestone must be submitted
and accepted by your instructor before continuing on or it will not be accepted. This milestone is
submitted as pass/fail. Your proposal should be 2–3 pages in length.
The research proposal should present a concise and rigorous case for studying your proposed firm in
light of global strategic management. It should consider the following:
•
•
•
•
•
•
•
•
•
•
• Corporate overview (basic description of MNE, its operations, market position, leadership,
etc.)
• Financial performance overview (briefly review revenues, net income, profit ratios, balance
sheet, equity trends)
• Business segments (divisions or SBUs [strategic business units] with performance
contributions)
• Subsidiary/parent-child structure (corporate hierarchy with performance contributions)
• Geographic segmentation (current with performance contribution)
• Recent strategic initiatives/stated strategic objective
• Important negative events or challenges
• Domestic/foreign industry summary (includes industry name and the primary and secondary
NAICS and SIC codes)
• Brief key competitors overview (minimum two domestic and two foreign, using salient
aspects listed above)
• Reason for your interest in the MNE
Milestone Two: Current Research Summary and Annotated Bibliography
In task 4-2, you will submit your current research summary and annotated bibliography. Your
summary should be 1–2 paragraphs in length, detailing the research involved to date. The
annotated bibliography should be an annotated list of the major sources you intend to use or
consult for your final paper. This milestone will be graded using the Final Project Annotated
Bibliography Guidelines and Rubric.
Milestone Three: Peer Review of Rough Draft
In task 8-2, you will submit your rough draft of final project through the Discussion Topic for peer review.
It should reflect the incorporation of feedback gained throughout the course. You will conduct one peer
review for another student’s rough draft. You will submit your peer review through the Discussion Topic.
Use the Final Product Rubric (below) to assist you with completing the peer review. This milestone will
be graded using the Final Project Peer Review Guidelines and Rubric.
Final Project Report: Final Global Strategic Analysis
In 10-2, you will submit your final global strategic analysis. It should be a complete, polished artifact
containing all of the main elements of the final product. It should reflect the incorporation of feedback
gained throughout the course. Your report should include a cover page, an executive summary (200 to
300 words), a table of contents, a discussion of all eight components described in the Main Elements
section above, references (APA format), and appendices (financials, larger graphics or illustrations,
tables, etc.). The final global strategic analysis report is graded using the Final Product Rubric (below).
Deliverable Milestones
Milestone Deliverables
Module
Due
1
Research Proposal
Two
2
Annotated Bibliography
Four
3
Peer Review of Rough Draft
Eight
4
Final Project Report: Final Global
Strategic Analysis
Ten
Grading
Pass/fail; must be submitted for
instructor approval.
Graded separately; Annotated
Bibliography Rubric
Graded separately; Final Project Peer
Review Rubric
Graded separately; Final Product Rubric
(below)
Rubric
Guidelines for Submission: Written components of project must follow these formatting guidelines: 1.5
spacing, 12-point Times New Roman font, one-inch
margins, and APA-appropriate citations. The final global strategic analysis should range between 12 to
20 pages, not including the cover page, financial statements, bibliography, and other resources.
Needs Improvement
(70%)
Fully characterizes the
Characterizes the Characterizes some
Multinational
chosen MNE’s business, chosen MNE’s
aspects of the
Enterprise (MNE)
provides a thoughtful and business, provides a chosen MNE’s
Overview & Key
complete analysis of its complete analysis of business, provides
Strategic
international operations its international
an adequate
Background
and strategic goals, and operations and
analysis of its
Critical Elements
Exemplary (100%)
Proficient (90%)
Not Evident (0%)
Value
Does not
adequately
characterize of the
20
chosen MNE’s
business, provides
an inadequate
assesses its context in its
industry sector,
considering domestic and
international rivals
strategic goals, and
assesses its context
in its industry
sector, considering
domestic and
international rivals
international
operations and
strategic goals, and
attempts to assess
its context in its
industry sector,
considering
domestic and
international rivals
analysis of its
international
operations and
strategic goals, and
does not address its
context in its
industry sector,
considering
domestic and
international rivals
Provides an
Provides an
acceptable analysis inadequate analysis
of the MNE using of the MNE
Provides a clear and
the three
competitiveness
comprehensive analysis of
components of the using the three
the MNE using the three
strategy tripod.
components of the
components of the
Does not provide an
Explores multiple strategy tripod.
strategy tripod. Explores
analysis of the MNE
strategic issues
Explores some
multiple strategic issues
competitiveness
through collection strategic issues
through extensive
using the three
Comprehensive
and in-depth
through collection
collection and in- depth
components of the
MNE Analysis
analysis of firm and and in analysis of
20
Using the Strategy analysis of firm and sector
strategy tripod
sector evidence to firm and sector
Tripod
evidence to make welland/or does not
make well-informed evidence to make
informed conclusions.
explore strategic
conclusions. Applies conclusions. Applies
Cleverly applies course
issues to provide
course concepts,
some course
concepts, depicting
conclusions
depicting
concepts, depicting
sustainable competition
sustainable
sustainable
in an international
competition
competition
environment
advantage in an
advantage in an
international
international
environment
environment
Develops an
Does not critique
Develops a
inadequate critique
the MNE’s
reasonable critique of the MNE’s
Develops a thoughtful
entrepreneurship
of the MNE’s
entrepreneurship
critique of the MNE’s
and
entrepreneurship and
entrepreneurship and
internationalization
and
internationalization
strategies or
Critical Analysis of internationalization
internationalization strategies and
strategies, analyzing its
provide an
20
MNE
strategies, analyzing provides minimal
Internationalization strategies and
adequate analysis
its strategies and
analysis of its
performance and clearly
of its strategies and
performance and strategies and
defining the
performance or
clearly defining the performance and
strategy/structure used
define the
strategy/structure the
strategy/structure
used
strategy/structure
used
used
Provides a
Describes the firm- Describes the firm- Does not adequately
concise, wellspecific capabilities specific capabilities describe the firmStrategizing
thought-out
that differentiate
that differentiate specific capabilities
Governance and
description of the MNE with
the MNE with
that differentiate
20
Corporate Social
the firm-specific respect to its
respect to its
the MNE with
Responsibility
capabilities that corporate
corporate
respect to its
differentiate the governance.
governance.
corporate
Competitive
Intelligence/
Resource
Effectiveness
Writing Style,
Mechanics, and
Citations
Total
MNE with
Assesses a
respect to its
corporate social
corporate
responsibility (CSR)
governance.
initiative from
Critically
stakeholder and
assesses one or competitiveness
more corporate perspectives
social
responsibility
(CSR) initiative(s)
from
stakeholder and
competitiveness
perspectives
Consistent use of
Highly selective scholarly
employment of intelligence and
scholarly,
primary data
primary, and
filtered for
secondary
significant errors,
intelligence
omissions, and bias.
resources
Introduces
creates superior secondary industry
depth to the
and competitor
MNE strategic resources to clarify
analysis
context and
reasoning
Clearly
demonstrates a Demonstrates a
professional
professional
business writing business writing
style, with no
style, with minor
errors related to errors related to
organization,
organization,
grammar, and grammar, and APAAPA-formatted formatted citations
citations
Attempts to assess
a corporate social
responsibility (CSR)
initiative from
stakeholder and
competitiveness
perspectives
governance and/or
does not assess a
social responsibility
(CSR) initiative(s)
from stakeholder
and competitiveness
perspectives
Some incorporation
10
of resources of
limited strategic
importance.
Does not
Overreliance on
incorporate
opinion-based
sufficient scholarly,
resources, not
primary, or
separated from
secondary resources
primary resources
for analysis
by more than one
degree of
separation from
firm
10
Writing style is not Writing style is
adequately
inappropriate for
professional and
business and/or
some errors related major errors related
to organization,
to organization,
grammar, and APA- grammar, and APAformatted citations formatted citations
100%
Purchase answer to see full
attachment