Global Marketing

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Ebfrl3693

Business Finance

Description

Complete the four topics


TOPIC 1: Connexia's Strategic Alternatives

We learned in module 1 that a company's management orientation toward foreign expansion can drive many of its decisions. What is Connexia's management orientation and how is it factoring into their thinking? This relates to the first question in your Case Written Assignment so let's work on it collaboratively.

Feel free to share you thoughts, we won't worry about 'stealing' at this point outside the US is truly a juggling act.

Interact with at least one (1) classmate.

TOPIC 2: Module 1 points out that consumers don't really care where their goods are produced so long as it is the right product at the right price. Do you think that is changing, does the Buy American movement have any muscle, for example? Do you check the label to see if the product was made in China or other countries known for human rights violations?

Use at least one (1) reference to support your comments and interact with at least one (1) classmate.

TOPIC 3: Connexia's Strategic Alternatives

One of the skills we need to develop as we proceed with case work is the ability to identify all the strategic alternatives facing a company. Sometimes the case will outline all possible alternatives, sometimes it will specifically state a couple, as this case does, but sometimes the narrative can take us to different or modified strategies.

In this case, I can immediately think of three strategic alternatives:

1. Do nothing, always an alternative

2. ?

3. ?

Can you think of any other strategic alternatives Connexia might consider based on the case narrative? Feel free to think out of the box, but keep it strategic and either a modification of one of the alternatives above, or something completely different.

Justify your response with a reference and comment on at least one (1) classmate's post.

TOPIC 4: Cultural Considerations of Doing Business In the USA

What are some of the management styles that Connexia might expect doing business with American businessmen? How can these behaviors help or hurt reaching a deal in the United States?

Be sure to relate your considerations directly to the Connexia situation.

Use a minimum of one (1) reference.


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Explanation & Answer

Attached.

Running Head: GLOBAL MARKETING

1

Global Marketing
Name
Date

GLOBAL MARKETING

2
Global Marketing

Topic 1
Strategic Alternatives are developed to sets direction in which human and material
resources of a business will be applied for a greater chance of achieving selected goals. The
marketing managers must have to decide on the best suitable course of marketing strategy to
apply. For instance, item idea advertising sounds like creation idea showcasing, however it's the
inve...


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