Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment StepsPart 1:Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: (Starbucks)Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

Write an email message that would serve as your application message if you were to apply for the job you selected. Base your application message on your actual qualifications for the position. Pay special attention to the Writing Application Letters outlined in Chapter 19 of the course textbook. Use Figure 19.1 Solicited Application Message on page 547 and Figure 19.3 Complementing Your Resume with an application Message as examples. You are writing a solicited application message in the form of an email. Do not use Figure 19.2 Unsolicited Application Letter as an example. Apply the AIDA organizational approach (see page 334) when writing your application message. The email should formal formatting (salutation, closing, recipient’s name, accurate subject line). A minimum of three paragraphs with at least four complete sentences per paragraph should be provided. The formal email guidelines apply. Do not use slang, contractions, or informal language in your message. Include the job description as an attachment when you submit your email. Note: You are not sending an email to your instructor. You are creating an application message in the form of an email, addressed to the contact listed on the job opening, and submitting it as an attachment for grading. The email should be written in a Word document and submitted as an attachment. Example Email Format To: (recipient email address) From: (your email address) Subject: (Refers to the specific job opening using the company’s posting number) Salutation, In the first paragraph, tell why you are writing and how you heard of the position. Single spaced paragraph with at least three complete sentences. Single space within each paragraph. Double space between paragraphs. Describe how your education and work experience match what the company is wanting. Show how you will benefit their organization. Make sure to “echo” the requirements listed in the job description. Single spaced paragraph with at least three complete sentences. Single space within each paragraph. Double space between paragraphs. Provide additional information describing how your education and work experience match what the company is wanting. Show how you will benefit their organization. Make sure to “echo” the requirements listed in the job description. Single spaced paragraph with at least three complete sentences. Single space within each paragraph. Double space between paragraphs.