Chapter 10:1. Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of the durable medical equipment.2. Several sources of power are available to any distribution channel member. These sources can take the form of economic power, rewards, referent power, coercion, or expertise. Select any doctor office you know, and any pharmaceutical firm (using sales representatives), and explain how the sources of power are exercised in that relationship. For instance, who exercises coercion and what is the content of the coercion, who exercises reward and its content, so forth, so on.3. Organizations can be positioned perceptually in terms of the breadth of their product line and the perceived value-added. Find two organizations in the health service industry positioned by the product line and two by the value-added. Explain your selection.Chapter 11:4. What are pull and push strategies? Find two examples of push strategies, and two for pull strategies. Describe them.5. The promotional mix for an organization consists of advertising, personal selling, publicity, and sales promotion. Fin one example currently being used by any health organization for each promotional mix. Describe the content of each promotional tool.Chapter 12:7. Recently, the physician marketing task force at State University Medical Center developed a physician referral directory and advertisement. The target was primary care physicians in the region who could refer patients to State University for tertiary care. A cardiologist who was an undergraduate English major chaired the committee and drafted the materials. Three months after distribution of the advertisement and directory, responses were disappointing. Explain how this process could have been improved to increase likely response.8. The director of a cardiac rehabilitation program was approached recently by a sales representative from the community newspaper selling advertising space. The sales representative underscored the fact that the paper had the largest circulation of any of the three papers serving the area, and it had the lowest cost-per-thousand. Before deciding to use this medium, what other factors should the program director consider?Submission Requirements:1. 100-word written document or more in APA style for all the questions, so ample explanations in your own words based on your rationale and experience are needed to get an "A".Submit this assignment through the Turnitin link shown below. Please, check carefully the originality of your submission. The answers must be 100% original. Do not include questions in the submission, just the answers. The instructor will not accept any percentage of similarity with external sources; if there is a similarity, your work will be considered invalid. If you have any questions, contact your instructor.

You are the new project manager at Garden Decks of Beauty, a local company for the past 12 years in the Lexington, Kentucky area. Your first assignment will be for the Melrose (Todd and Margo + two yippy dogs to drive the neighbors nuts) family who moved into their new home two years ago and now wish to replace the 8 foot by 3 foot slab of concrete, the stoop, which their backyard facing French Doors step onto with a new, luxurious deck area with hot-tub and accoutrements. Their backyard is 80’ wide and 120’ deep and runs at a 5% slope down straight to the back. BTW, Todd and Margo are Iron Triangle lovers – Time / Cost / Quality. Win them and you win their neighbors’ business. Here are some of their basic requirements: A two area deck with the upper level (will step on from the French Doors), being a 5 meter by 7 meter rectangular area One end of the upper level will have a 5 meter by 3 meter by 3.5 meter tall pergola – you may use a kit or build and design from scratch You will have a single step down to the second circular area which will be 7 meters in diameter and have a 2.5 meter square hot-tub on the far side – this will need electrical and you will acquire and facilitate the installation through the vendor You will be able to step from the circular area to the yard on a paving stone path which will run out to the garden – the path will be 7 meters long and 1 meter wide – this path will have electrical yard lights There will be a 25’ diameter area half way down the path which will have a built in fire pit with seating (4 seats / benches) – the area will use gravel and border stones All deck areas will be edged with decorative railing The deck framing will set on 4”x4” footers which will be concreted 1 meter into the ground (below frost line) – you will used galvanized hangers to support frame supports The lower area will have built in flower boxes 2’x 3’ – three of them The upper area will have a gas grill with built in gas service You will need a building permit and it will cost 50 dollars All railing will have decorative lighting running along it Both main deck areas will be fully landscaped around the perimeter with plants, decorative stones, perennials, and bushes. – your team will do the landscaping You will have an experienced construction crew of 4 FTE’s which will cost $80/hour including benefits and 1.5 time overtime applies You will have a team of 2 experienced landscape professionals who will cost $75/ hour and overtime applies. Need a couple outdoor, 110 electrical outlets for Xmas lights, etc. You will need electrical you will vendor out – determine cost You will vendor out the hot-tub installation – determine cost You will need a vendor to install and run the gas-line – determine cost The deck will be fully sealed with a medium brown stain / preservative You will use treated lumber for all framing and you will decide on what product to use for surface boards (wood, synthetic, etc.) The upper level will have two built in seats near the grill area (wood) – not under the pergola You will need to determine the timeline – will precipitate from the Work Breakdown Structure Assume you have all the tools you need Any requirements not specifically stated are at your discretion. A 5 foot by 12 foot 2x8 raised bed tomato and pepper area just to the left of where you might walk off the center of the upper deck with drip irrigation installed and drip irrigation faucet at one corner of the raised bed. Please see the documents to be created for the project below. As a team, it is extremely important to all of you that you participate in the creation of every document listed below in some way. That you leave this course with the knowledge of what that document is for and what it typically contains. Please create the following documents for the above project: 1. Work Breakdown Structure (WBS) (can use EXCEL) 2. Budget (Will precipitate from the Work Breakdown Structure) 3. Exclusions and Boundaries of the project. 

Pick a publicly traded company of your choosing. Identify their major publicly traded competitor. For both companies download the last three years of their financial statements. Using the financial statements calculate the following ratios for each company for each of the last three years. In total you will calculate each ratio 6 times.Current RatioDebt to EquityInventory TurnoverProfit MarginPrice to Earnings Ratio (You will need to use a finance website to locate historical stock prices that match the statement date)Return on AssetsReturn on Equity (Including DuPont method)Once you have the ratios format them in a professional table that you will use in your final paper. The paper should be a minimum of 1500 words in APA fomrat and use the following outline.Introduction to your company (Min 250 words)Introduction to your competitor (Min 150 words)Ratio and trend analysis (Min 100 words per ratio)ROE and DuPont Analysis (Min 200 words)Conclusion and recommendation (Min 300 words)Your conclusion should summarize the companies performance, include what you think is the intrinsic value per share, and a discussion if you think the stock is a Buy, Hold, or Sell.