How Marketing is Evolving

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Description

Impressed with your executive summary from last week, the chief executive officer (CEO) for New City Home Care would like you to market the company across the region. The goal is to build a stronger relationship with physicians, engage in telemedicine, and expand a broader reach to the community.

The first step is for you to analyze and research the changing community and develop a marketing campaign for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from for New City Home Care.

For this assignment, develop an innovative marketing campaign on the above scenario that includes the following elements:

  • Define the target audience, determine the marketing objectives, determine resource requirements, define how the marketing message will be delivered through integrated marketing communication, specify the media plan, and discuss how the marketing campaign will be evaluated.
  • Evaluate the potential impact of the expanded facility in patient satisfaction and developing new marketing share.
  • Assess possible methods to build rapport within Sunny Beach and surrounding communities.
  • Provide details on how ongoing research into the community will help New City Home Care stay ahead of the competition and stay well-connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector.

The campaign plan should be 4 pages, not including title page and reference page, and include at least 5 scholarly references published in the last 5 years. Use of APA formatting is required.

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Explanation & Answer

Attached.

Running head: EVOLUTION OF MARKETING

Marketing Campaign
Institution:
Date:

1

EVOLUTION OF MARKETING

2

In the contemporary business environment, the global market has become competitive.
As such, companies and managers are looking to utilize viable marketing strategies which not
only improves the performance of their organizations, but also marketing techniques which
enable a firm to remain relevant and competitive in the changing business setting. This paper,
therefore, seeks to explore the given case scenario and come up with an innovative market ing
campaign for the New City Home Care.
The target audience for the marketing campaign will entail the entire Sunny beach
community as well as other individuals living in the outskirts. While a large percentage of the
target audience for the marketing campaign will include the residents of the community, there
are also some members from other neighboring regions which the campaign will target
(Lovelock & Patterson, 2015). Ideally, when it comes to the services of New City Home Care, it
is the wish of the management to offer care services not only to the people of the sunny beach
but also other peoples from other regions. This way, the care facility will have an increase of the
clients, a factor that leads to more revenue and growth of the facility at large.
The marketing objectives for this campaign will entail creating a stronger relationship
with the health practitioners, engaging in telemedicine as well as reaching more to the
community of sunny beach and the outskirts. For example, by marketing the care facility using
this campaign, the community will know more about the ca...


Anonymous
Very useful material for studying!

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