Evaluation of situation and the organization

User Generated

yvmmlnthnv

Business Finance

Description

Suppose Bank of America wanted to expand into the business of preparing people's taxes. Its goal would be to add a new business to increase revenues. Its justification would be that people already trust them with their money and this would be a logical extension.

1. Perform an initial evaluation of the situation. What are the major opportunities and obstacles to successfully announcing this new service?

2. Perform an initial evaluation of the organization. What are the major positives and negatives associated with its image in launching this new service?

3. Perform an initial evaluation of stakeholders/publics. Who are the major groups who will be affected and/or likely have a strong reaction? Do an initial pass in placing these groups into one of three categories: positive, negative, or neutral about the proposal.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hey there, I have completed the assignment. see the attahced documents below.

Running head: EVLUATION OF SITUATION AND ORGANIZATION

Evaluation of Situation and Organization
Institution Affiliation
Date

1

EVALUATION OF SITUATION AND ORGANIZATION

2

The Bank of America has intentions of establishing itself in the business of tax
preparation which is a pertinent activity for every citizen within the country. The following are
the opportunities and obstacles the bank is likely to encounter in the bid to offer such services.
Opportunities
1. The bank has the opportunity to increase customer loyalty and attract new customers as
they take such an expansion of services as a sign of stability and assurance of longevity
and superior services offered.
2. Creating a division for tax preparation services means the company will charge
regulatory commissions on their services and thus increase company revenue streams and
profita...


Anonymous
I was struggling with this subject, and this helped me a ton!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags