any company except amazon since topic has been taken. preferably either costco or ebay.

User Generated

Funumnqv24

Writing

Description

  1. How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
  2. How digital media has transformed the communication of idea, information, and arguments in society.
    You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
    SECTION 1: COMPANY INFORMATION
    Provide the following information about the company you select:
    Item 1:
    What is the name of the company?
    Item 2: What year was the company established?
    Item 3: What is the company’s goal or mission?
    Item 4: What products and services does the company offer or provide?
    Item 5: Provide the company website address (URL).
    Item 6: How many employees does the company employ?
    Item 7: Where is the company’s headquarters located?
    Item 8: What are the company’s most recent earnings?
    Source is important

    SECTION 2: DIGITAL AND SOCIAL MEDIA USE
    how does the company use Digital and Social Media to communicate with their customers?

    Item 1:
    List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
    Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission.
    source is important

    SECTION 3: ANALYSIS
    Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event).
    Item 1: Describe the situation or example in detail.
    Item 2: How successful was the company in accomplishing the objective? Support your answer.
    Item 3: List one thing the company could have done better to accomplish their objective.
    Item 4: If you decide to discuss the company's use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
    Source is important

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Explanation & Answer

Attached.

Running head: COMPANIES AND SOCIAL MEDIA COMMUNICATION

Companies and Social Media Communication
Name
Institution

1

COMPANIES AND SOCIAL MEDIA COMMUNICATION

2

Section 1: Company Information
eBay is an e-commerce company which manages ebay.com, a website that serves as its ecommerce platform and its integrated management information system. It is a multinational
company based in San Jose California, America. The company was established in 1995 by Pierre
Omidyar in the wake of globalization and increased internet use as AuctionWeb (Comberg, &
Velamuri, 2017). In streamlining its operating activities with the current dynamics in the ecommerce platforms, the company later changed its name in 1997 and found its initial funding of
$6.7 million. Within a year, the company had hired 30 employees with heavy traffic drawn from
about half a million users. The move was seen as a strategic direction to position itself for more
opportunities in the e-commerce platform. The increase in staff composition translated to $4.7
million in revenues.
Over the years, the company has broadened its operations to over 30 countries across the
world to ensure that it dominates the e-commerce industry and outcompete its rivals in the
market. The company website serves as an online shopping and auction platform where
individuals buy and sell a wide variety of goods globally. Potential online customers have free
access to the eBay platform, a strategy that the company has exploited to increase traffic on its
website. Other social media users also have free access to the website and thus can easily notice
the various products on sale and purchase them.
The e-commerce website of eBay has been designed to operate in a manner that it
provides the potential customers with a platform of posting their products for sale to the massive
traffic of potential customers with a presence on social media sites. However, the company
charges sellers to list their products on the website, and for sales. Besides the auction-style
trading, the company also offers instant buying options through ISBN, UPC, and many other
SKU numbers. These are managed through Half.com which also enhances the commission-based
platform of the business model that the company uses to link its potential buyers to the sellers.
The company also offers a platform for online advertisement and event ticketing through its
Kijiji and StubHub options. The company has also ventured in online money transfers. Between
the years 2002 and 2015, PayPal was entirely a subsidiary of eBay (Athey & Luca, 2018).
eBay’s mission statement is “to provide a global trading platform where practically
anyone can trade nearly anything. In all its business operations, the company has stayed focused
on linking the buyers and sellers on its website to facilitate business transactions where an
individual can identify a product that satisfies his or her needs and purchases them at their
convenience. The company has grown from initially serving as a platform for collectables to
offering a wide variety of products. It has also diversified its portfolio and embraces the
provision of other financial services that facilitate online banking and payment services.
Consequently, the company has enhanced the payments of the products sold and purchased by
customers. A good example of such strategic alliance is the acquisition of companies such as
PayPal and iBazaar, raising its revenues significantly.
More strategic alignment in eBay service delivery was witnessed when the company
acquired Craigslist, Skype, StubHub, and Corrigan in its attempt to provide a one-stop
destination for its users. This acquis...


Anonymous
Just what I was looking for! Super helpful.

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