What are the key characteristics of the wearable device market?What key competitive advantages relative to the wearable device market does Fitbit possess?What are Fitbit’s most significant competitive disadvantages or vulnerabilities?What competitive advantages relative to the wearable device market do the competitors named in the case possess?At which stage of the Product Life Cycle (PLC) is the Fitbit product line? NOTE: Make sure to use marketing concepts as well as evidence from the case to support your points in this discussion.What potential generic strategies for growth would be appropriate for Fitbit given its PLC stage?Based on your analysis of the above topics, compare and contrast each of the target marketing strategies below:Wellness targeting of consumers, employers, insurers and wellness companiesHelping patients manage chronic diseases Select one of the previous target marketing strategies and develop recommendations for Fitbit to move forward on it. Make sure to address how you would tailor the strategy to capitalize on Fitbit’s strengths while minimizing the impacts of its vulnerabilities and the threats of key competitors in that segment.

WK1 DQ2When using technology to support teaching and learning, there should be purpose behind using the technology. There can be a misconception that just because technology is used, teaching and learning is supported and/or enhances. To best ensure that technology is being used with a purpose we can turn to instructional design models and learning theory to help guide the use of technology in education. Prior to completing this discussion review Culatta (2015 and Instructional Design Central (n.d.). In addition, read Yanchar et al. (2010).Initial Post: Create an initial response that addresses the following:Part 1: Instructional Design ModelsConducting your own research, examine the following instructional design models:ADDIE,Gagne’s Nine Events of Instruction,Keller’s ARC model,SAM model, andMerrill’s Principles of InstructionAfter you’ve learned a little more about each model, select the model that resonates the most with you and complete the following:provide a brief overview of that model.explain how the model you’ve selected could be used to support learning that is based on each of the three learning theories: Social Constructivism, Connectivism, and Social Learning Theory.Part 2: Social MediaLocate a resource that examines the use of social media in education. Be sure to provide the full APA citation.If needed, consult Scholarly, Peer Reviewed, and Other Credible Sources. This table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor.Provide a brief summary of the resource you’ve selected.Explain how the use of social media in education could be used to support learning that is based on each of the three learning theories: Social Constructivism, Connectivism, and Social Learning Theory.Part 3: ID Models, Learning Theory, and Social MediaAddress the following questions:To what extent you feel instructional design models and learning theory have affected the quality of instructional technology and learning over the past several decades?What impact has the advent of social media had on instructional design models and theories?What are the advantages and disadvantages of integrating technology, especially social media, today?Guided Response: Post responses to at least two classmates. In your response, reflect on the models, theories, and responses your classmates have given. Possible questions to consider in your response might be:Do any of the models or learning theories lend themselves better to the use of instructional technology?Do you agree or disagree with your classmates view on the use of social media?600 words or more