Description
Consider the following information relative to your consulting engagement for Hoosier Media, Inc.
Marketing
Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.
Information technology
Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.
For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:
- Propose marketing and information technology implementation tactics for Hoosier Media, Inc.
The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:
- Identifying the information that should be communicated.
- Defining the audience that should receive the communication.
- Identifying the channel(s) of communication.
Explanation & Answer
Hello! Kindly find the attached answer and in case of any issue, let me know. Thank you and all the best.
Outline
Implementation and Communication Plan
Introduction
It is always important for a business organization to support changes in the business
world because it helps in gaining competitive edge thus increase in the revenue turnover.
Generally, business organizations should have goals, plans, vision, mission, campaign as well as
projects which are all under strategies and tactics.
Marketing implementation
Hoosier Media applies the traditional media in its marketing. The organization makes use
of the print advertisement which is among the oldest ways of advertisement. Hoosier Media
Company should consider different types of advertisement like the use of social media, TV and
radio advertisement, as well as mobile application technology.
Social media
The social media includes the use of Facebook, Twitter, Instagram among others in
advertising. Hoosier Media can come up with a page in either of the above-mentioned platforms
where they inform as well as educate the customers.
Influencers
This is a new method of advertisement which the business organization can apply instead
of the traditional advertisement. The influencers are individuals with many followers on their
social media platforms.
Information Technology
Technology is improving on a daily basis and thus different business organizations are
improving the skills through training of employees who should ensure the company’s
information is safe.
Supporting the new technology can act as a motivation to the employees so as to enhance
their competitive advantage in the market. The current generation is more effective and efficient
when allowed to use the new technologies in the market.
In...