Description
How to build alliances have become more and more critical to success in today's fast-changing world where we need to constantly access and leverage new capabilities that we do not own ourselves, or are too expensive or risky to acquire. After watching M4 videos and checking out the videos and readings in WileyPlus Ch08 including Case08 on AT&T and Apple, answer the following questions:
1. Think of a smart alliance decision through YOUR OWN experience (either in work or personal context, either in the past, present or future planning) to help grow capabilities. Describe how that alliance decision can benefit all parties and how can it be implemented, and why you think it's a smart decision.
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Running head: SMART ALLIANCE DECISION
Smart alliance decision
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Institution
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SMART ALLIANCE DECISION
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Smart alliance decision
Strategic alliance denotes a business arrangement where two or more businesses decide to
cooperate for mutual benefits. Businesses have a broad range of reasons for combining their
firms. It can be for the purpose of knowledge sharing, expenses, expertise, gaining entry to new
markets as well as to gain a competitive advantage over other businesses. The use of strategic
alliances has risen over the past decade, and researchers have revealed that it will continue to
increase even in s...
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