Analyze Airbnb's activities with BCG Matrix

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yvbaanzrf24

Business Finance

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I have to do a project for Airbnb and there is this question. I understand what BCG Matrix is but the point is that I need help on how to start analyzing it and all as a case study, and it is hard to find sources. So if anyone can help me out by doing it for me, must be 600-1000 words, thank you!

Tips: You can also point out airbnb's experience,accomoditation and restaurants in a BCG Matrix platform.

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Running head: AIRBNB AND THE BCG MATRIX

Airbnb and the BCG Matrix
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AIRBNB AND THE BCG MATRIX

Airbnb and the BCG Matrix
Introduction
Each year, there are millions of tourists visiting different parts of the globe. The number
of tourists has continued to soar in recent years making the demand for amenities high and
expensive. Research shows that the most significant obstacles tourists face when traveling is
accommodation. Granted, that popular hotels offer temporary residence to its guest, but the rise
in demand has resulted in high lodging prices and their scarcity. This problem provides a
business opportunity that Airbnb capitalized on.
The founders of Airbnb (Brian Chesky and Joe Gebbia ) saw the market for
accommodating visitors on vacation in 2007. The two entrepreneurs started with an airbed and
provided breakfast to their guests. They soon realized the market gap that existed and exploited
it. A...


Anonymous
I was having a hard time with this subject, and this was a great help.

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