Case Study

User Generated

Ureoreg17

Economics

Description

The following video describes auctions as price discovery mechanisms

Use the video on auctions and at least 3 academic and/or high-quality business publications, see definitions below, to answer the following questions in 5-7 pages:

1. There are many types of auctions each with strengths and weakness at uncovering the real price/value of an item. Compare and contrast:

a) the English and Dutch auctions; and,

b) the sealed bid first price auction and the Vickery Auction.

2. After many months of offers and counter offers for Sky PLC, the UK’s The Takeover Panel (http://www.thetakeoverpanel.org.uk/) required that Sky PLC be acquired via an auction. What type of auction was the Sky auction, who were the bidders and who won? Given that there had been multiple public offers revealed by the bidders, was the auction type selected the best type of auction for the Sky acquisition?

3. Auctions are widely used in finance, e-commerce and in e-games. Identify 3 applications of auctions used in finance, e-commerce and/or e-games. Explain the:

a) need for an auction in the product/service; and

b) what type of auction is used and why that type of auction is appropriate for the product/service.

4. Auctions are also widely used to generate revenue for not-for-profit organizations. What are the advantages/disadvantages of auctions as revenue generators for not-for-profit organizations?

5. Suggest ways in which the company you work for, or the company which you aspire to work for, can use auctions to better uncover value and increase revenue.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12) with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions.

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Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title and the date. The cover page and the reference page are not included in the required assignment length.

Acceptable Types of Publications

The definition of a high-quality professional business publication is one which is primarily a publication directed to reporting and/or analysis of the workings of business. Examples are: Wall Street Journal, Bloomberg, Reuters...etc. Avoid general news publications such as USA Today, Washington Post, NY Times.

PLEASE DO NOT RELY ON WIKIPEDIA, INVESTOPEDIA OR ANY OTHER PEDIA AS A REFERENCE AT ANYTIME IN THIS COURSE.

Submission Rules

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You may submit ONE AND ONLY ONE ADDITIONAL ATTEMPT.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: CASE STUDY

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Case Study
Student’s Name
Professor’s Name
Course Title
Date

CASE STUDY

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Auctions Case Study

1. English versus Dutch Auctions
English auction involves buyers bidding openly against one another attempting to outdo
each other to buy property. Here, bids keep on increasing and the sale is done to the highest
bidder. On the other hand, a Dutch auction is descending and involves auctioning with prices
decreasing and selling to the first bidder who accepts the most reasonable price. The seller is
fully aware that the starting price is far much beyond the market value of the property, hence
bidding can be done severally to obtain the best price. There are outstanding similarities between
the two auctions. One, both the Dutch and English work for the seller in case there is a small
variation in knowledge on the value of the property in question. Secondly, the incrementally
increasing English auction has two premises in play; the bidder tries to get a deal combined with
competition from other bidders. In the Dutch, the bidder does not know the other bids and there
is the desire to get a deal (Andersson & Erlanson, 2013). Differences however exist; English
auction is emotionally intrinsic due to the mounting pressure and urgency. This pressure and
urgency do not exist in a Dutch auction.

b) The Sealed Bid First Price Auction and the Vickery Auction.
The First-Price Sealed Bid auction involves each bidder submitting a closed or sealed bid
to the seller or auctioneer who hides the price from other bidders. The win goes to the highest
bidder who pays the price for the good under sale. The Vickery auction looks at the successful
bidder as the one who pays the second best price. This method is an incentive for the most likely
buyer to give a value that is the real value of the good based on their own judgment.

CASE STUDY

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2. Sky PLC bid
The auction procedure of th...


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