1-A core competency can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace" and are therefore the foundation of companies' competitiveness. What are Zynga’s (not the Zynga.org division) one or two most important core competencies, that is, what group(s) of activities do they do that appear(s) to lead to their success?  2-What has Zynga done to make gamers feel like participants in rather than just donors to projects addressing social needs? Have these strategies been successful in creating a partnership between Zynga’s shareholders, players, non-profit organizations and their beneficiaries? 3-What aspects of the Sweet Seeds campaign might explain the lack of ‘donor fatigue’? 4-Donors may have different motivations for giving. Some may donate strictly to for enhanced gameplay, because they deeply care about helping, they want the good feeling of posting their donation on Facebook, etc. Does donor motivation matter? Why or why not? 5-How could Zynga measure success of zynga.org, considering they now donate all proceeds? What benefits does Zynga get that makes this a valuable venture? 6-What challenges or objections might they face from primary stakeholders or the public? How have they overcome these? Note that zynga.org is funded pretty much exclusively by players’ funds. Zynga studios do expend resources establishing the projects, but don’t support them on an ongoing basis. 7-Reflect on how Zynga selected partner organizations. How was their selection approach tailored to maximize the impact of their corporate social strategy? 8-Which features of Zynga’s social strategy with Zynga.org manifest Porter & Kramer’s CSV approach? 

Read/review the following resources for this activity:Textbook (Foster): Chapter 15, 21Textbook (Charters):Gabriel Garcia Marquez – “A Very Old Man with Enormous Wings”Lecture 1, 2IntroductionWith “A Very Old Man with Enormous Wings,” we see an angel who has arrived to collect our main characters’ son. This is his mission. This is his quest. However, due to his crash-landing and imprisonment, the angel is unable to complete his goal. Consider “A Very Old Man with Enormous Wings” from multiple angles.Initial Post InstructionsFirst, do Foster’s requirements for a quest apply to a character whose mission is thwarted from the start? Is there any difference between the “stated reason to get there” and the “real reason” (Foster 3) when a character is so quickly imprisoned? Whether or not you believe in angles, accept the conceit of their abilities for our discussion. Why is the angel unable to complete his mission? Why can’t he overpower mankind? Why isn’t an additional angel sent to bring the son to heaven? Is Marquez making a statement about humanity with this story?Secondary Post InstructionsRead through your classmates’ posts and respond. If you agree with your classmate(s) opinion(s) of the angel’s mission and Marquez’s statement, explore both of those ideas more thoroughly. Bring up specific moments from the tale that back up your opinion. If you disagree, find moments from the story that back up your point of view and moments from the story that help your classmate(s) case that you must take into account in any possible refutation to their claims. Writing Requirements In addition to one initial post, respond to at least two peers.Initial Post Length: minimum of 250 wordsSecondary Post Length: minimum of 200 words per postUsing APA format, incorporate appropriate in-text citation(s) referring to the academic concept with corresponding works cited page for the initial post.