Food Service Operations

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Unlyrr128

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Instructions

You work as a planner in strategic acquisitions for Marriott Corporation. You and your colleagues work on developing growth plans that senior executives use for consideration in small and large chain acquisition strategy. Marriott has grown in recent years by acquiring chains that allow it to gain market share in areas it might have been perceived as under-represented in. In evaluating growth opportunities your team drafts a memo for your supervisors that describes the brands Marriott currently operates that offer on-site dining options. Your portion of the memo outlines all of the properties in terms of the dining options associated with each brand so your supervisors can understand which growth opportunities may exist on the food side of brand growth.

  • Research Marriott Corporation’s eight luxury brands and the main on-property, non-room service dining options each offers and draft your portion of the memo which outlines them.
  • For the outline of properties and dining options, provide descriptions of the concepts and service styles common amongst each of the eight luxury brands
  • 2000-2500 words; professional memorandum format
  • File upload, 12 pt. font, 1-inch margins
  • Limited spelling and grammatical errors

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Explanation & Answer

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Running head: MEMORANDUM

1
Memorandum
Institution Affiliation
Instructor’s Name
Student’s Name
Course Code
Date

MEMORANDUM

2
MEMORANDUM

Marriott luxury hotel Brands
Marriott Corporation has remained to be one of the best hotels in the world with over
eight luxury hotels under its brand equity. Millions of customers have subscribed and
recommended the services received from most of the hotels across the globe. Due to increased
competition in the hotel industry the company has strongly focused on expanding its operations
and improving its operations. The executive members have remained to strengthen and support
the most viable decision that has been raised by company research and development team
regarding the available market opportunities. In this case the firm. As a strategic acquisition
planner, I, have the responsibility to highlight some of the considerations that need to be taken by
the senior managers when deciding on acquiring chains.
This report will be based on the success and failures that some of the eight luxury hotels
brand owned by Marriot Corporation have made. At the same time, it will be easy to identify the
changes needed, capital and the employment relationship. It is well known that Marriott has
grown very well, over the years by acquiring chains that allow it to increase its market share and
reduce competition in the market. The firm has been perceived as under-represented in many
areas that have potential market growth. Additionally, the growth opportunities and evaluations
plans will focus on the brands main on-property, non-room service dining options that each
offers (Hormby, 2017). This will help in identifying the key areas that need improvement,
changes, and support. The human resources department has been placed over the years, and the
company is part of the Forbes 50 institutions that are best to work for. Lastly, the report will
provide the service styles common amongst each of the eight luxury brands.
1.

Marriot Marquis and Marina
This Luxury Brand is located in San Diego, California, Marina District. For the last few

years, the hotel has been regarded as tourist center as locals and international members have
enjoyed the services provided by the team and management. It is important to note that the
facility is made up of two towers making it the 20th tallest in In California and a prominent
fixture in the city’s skylines. Hotel industry has faced many challenges that have led to decrease
in the demand for rooms and conference bookings. However, this hotel has remained to be the

MEMORANDUM

3

best by offering affordable services to the rich and middle class citizens. It has 1, 362 rooms
(Okoroafo, 2018). Also, the hotel is in contact with the San Diego Port Authority where all boat
owners have access to the hotel s...


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