Description
Write a 2-3 pages rhetorical appeals essay on a commercial (emotional commercial). It should include works cited page.
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Rhetorical Analysis of Nike – “Want it All” – Ad
Advertisements are created to reach a target audience effectively by capturing their
audience's attention. For this reason, adverts are supposed to be effective in delivering the right
message to the right audience in the shortest period that is possible. In order to reach the
audience effectively, Ads utilize the power of persuasion. To harness the power of persuasion,
adverts use rhetorical appeals. The rhetorical appeals used are divided into three; ethos, logos,
and pathos. The adverts have to appeal to more than just the eye but to the other emotional and
psychological parts of the body. The advert – Want it All by Nike – is an example of an advert
that utilizes rhetorical analysis to effectively reach its target audience.
Nike is a sports apparels brand wear that has for a long time been one of the leaders in the
sports apparel industry. Nike has had a history of using adverts that appeal to more than just the
common consumer ...