Description
Refer back to the Week 2 (Document Attached) company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.
In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:
- The best possible options for evaluating a strategic plan
- Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan
Include the following in your presentation:
- How should the company measure organizational performance?
- How will the company examine what progress is being made toward the stated objectives?
- What criteria will be used when determining whether company objectives are measurable and verifiable?
- Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?
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Explanation & Answer
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Strategic Plan Evaluation - Hoosier Media,
Inc.
Name
Institution
Date
Generally, there are three different ways in which Hoosier Media, Inc.
can measure its organizational performance. These methods include;
1)
Performing SWOT analysis of the company
2)
Performing internal and external audit reports
3)
Using the balanced scorecard method
SWOT analysis
SWOT analysis is essential for any given business organization. This
analysis gives the strengths, weaknesses, opportunities as well as
threats of the company.
Therefore, SWOT Analysis will assist Hoosier Media, Inc. in evaluating its
performance, the needed improvement as well as the fit in the
competitive market.
In addition, SWOT analysis address numerous issues faced by the
organization thus making it an important tool for the compa...