Assignment For Franchising and Licensing Class

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Hello, my class name is Franchising and Licensing, it is a hospitality class.

I just have a assignment that called Corporate Social Responsibility need you to help me.

I just posted the word document that called CSR. It is the whole request about this assignment. I chose the LongHorn Steakhouse for this assignment. So, please according to the LongHorn steakhouse to answer this 4 questions to finish the assignment.

I just need 3 pages for this assignment and APA Format.

Please give it to me on time. Thank you~

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HOSP 6030 Franchising & Licensing Corporate Social Responsibility & Self-image Congruence. Corporate social responsibility (CSR) describes the phenomena that companies integrate social and environmental concerns into their operations and management, as well as their interaction with their stakeholders on voluntary basis. Consumers are often motivated to express their own values and self-image through their purchases of goods and services. Self-image congruence refers to the alignment of consumers’ self-concept and the image projected on the consumer through association with a brand, product or a store. Consumers are growing increasingly aware of CSR practices and choose to associate themselves with brands and services aligned with their own values. Based on the organization you have selected for your individual franchising project answer the following questions. When answering the questions please make sure you provide supporting evidence with references for each question. Your answers should be in paragraph form under a header for each topic. APA format should be used, double-spaced with cover page and work cited. 1. Employee relations: what evidence can you find that the organizations engages in socially responsible employment practices? 2. Environment and sustainability: what positive environmental policies can you point to for the organization? Do they have an explicit policy posted on outward facing media? 3. Customer relations: What do they do to tend to the customer relations? What do Yelp or Tripadvisor reveal? Include examples. 4. Community: What charitable work does the organization engage in, and is it impactful and meaningful?
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Explanation & Answer

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Running head: CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility
Name
Institutional Affiliation

1

CORPORATE SOCIAL RESPONSIBILITY

2

Corporate Social Responsibility
Corporate Social responsibility (CSR) is a self-regulating enterprise model which
helps an organization to be socially accountable to itself, stakeholders of the business and the
general public. Organizations which practice corporate social responsibility are conscious of
the kind of effect they are having on all dynamics of the society including the economic,
social and environmental dynamics (Schwartz, 2017). The customers of the organization are
motivated to express their values and image through their purchases of goods and services.
The essay will discuss employee relations, environment and sustainability, customer relations
and community aspects of Starbucks company which practices corporate social
responsibility.
Employee Relations
The employee relations strategy of Starbucks company involves a transparent
communication between the employer and the workforce team. The management improves
the employee relations by encouraging the workers to have a better interaction when
engaging with th...


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