Description
I want to write a search for media promotions in Saudi Arabia.
Because this will be very wonderful for you and for the class of knowing the Media Promotions in Saudi Arabia.
You can choose or discuss the details in class
12 pages
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Running Head: MEDIA PROMOTIONS IN SAUDI ARABIA
Media Promotions in Saudi Arabia
Name
Institutional Affiliation
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MEDIA PROMOTIONS IN SAUDI ARABIA
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Introduction
Media promotions in Saudi Arabia are unique and different from other places around the
world. It is evident that some of the promotions from Saudi Arabia are based on the Islamic
culture and are unique. While some of the promotions are based on television advertisements,
print advertisements, and radio commercials and also through content marketing. The
International Buyer Program shows that Saudi Arabia has continued to adopt new marketing and
promotional measures for its products (Mooij, 2013). Companies in Saudi Arabia have been
developing promotional campaigns and advertisements that are focused on their local market.
These campaigns have used the radio, local television and print media over time. While Satellite
television in Saudi Arabia has been expanding its media promotions, it is clear that there has
been improved use of electronic and social media advertisements over time (Oxford Business
Group, 2007). The Saudi Monopoly television has been instrumental in providing reduced
promotional rates that are attractive. Some of the Saudi Companies have also opted to run their
commercials through channels such as Arab radio and television networks.
Content Marketing Analysis
There are several strategies employed by agencies in Saudi Arabia that are used for the
promotional purposes. The first strategy that is used in the promotion of products is the use of
social media strategy. There are many social media networks that are offering companies
opportunities to promote their products in Saudi Arabia. The second strategy involves the use of
contexts that do not require a purchase of a product. The idea is to engage the public in the use of
this particular product hence sponsoring contexts so as to ensure that the product has been sold to
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the marketplace.. The use of the mail order system helps in the provision of personal information
and details to help in the marketing of these products to the consumers (Shoult & Shoult, 2005).
The use of product giveaways is also common in Saudi Arabia. A company will always
provide its customers and potential customers with products for them to try. These may even
include householder products. The companies can also provide store promotions with an aim of
promoting such products. Another strategy that is employed in the marketplace is the end cap
marketing and point of sale promotions. These are ways of ensuring that a product has been
promoted to the financial consumers to ensure that it has moved quickly. The accessible products
are always provided to the financial consumers to ensure that they have created a positive
impression in the marketplace (Shoult & Shoult, 2005).
The market penetration strategy using the promotional mix is also another consideration
for the companies that come to Saudi Arabia. There are many skilled advertisement agencies in
the Saudi Arabian Kingdom. These agencies use a variety of measures to ensure that their client
has been satisfied with their own promotion of their product. Television commercials have
increased as a result of the satellite televisions that have emerged on the kingdom for many
years. This has helped to increase the number of people who can be reached out through the
advertisements.
News Jacking Promotion
News jacking promotion is common in Saudi Arabia. This is a form of an advertisement
or a promotion that occurs when a company has a large advertisement that it wants to reach to
the consumers. An example for Pizzah promotion can be as follows;
Buy one Pizza, Get another one. The offer lasts within a month.
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The company understands that there is an importance of communicating its products to
its customers. However, since promotional campaigns are expensive, the company shall ensure
that it has marketed its products in a cheaper manner as compared to its competitors. Any
company in Saudi Arabia can always communicate its products through TV advertisement,
billboards, and online platforms and also through billboards that shall ensure that the products
have reached the customers on time. However, the consideration of radio promotions using MBC
FM is the best strategy as it helps to ensure that the product has been promoted to a larger
market. The promotional mix shall be a combination of improved public relations, sales
promotions, personal selling, online marketing and also advertising (Ibrahim, 2015).
A new entrant can always use radio promotions as a cheaper way to enter into the Saudi
Arabian market. The first step that shall be adopted by the business is market expansion. The
growth of any business is usually determined by how fast it expands and grows to the market. A
company can always achieve market entry through the use of radio promotion in Saudi Arabia in
an effective manner. For this reason, the company shall have great emphasis on its expansion
strategy. The main aim shall be to ensure that untapped markets have been reached fast. The
company shall also adopt new product development strategies that will ensure that more
developments have been achieved in the marketplace. The broad expansion strategy shall be
combined with increased promotional strategy whose focus is to ensure that all the products are
present at all times (Ibrahim, 2015).
Social Media Promotions
The use of social media promotions has been the current trend for many companies
operating in Saudi Arabia. These companies are employing the recent techniques and tools in
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social media market for traditional promotion and also brand development. These strategies have
helped to increase the number of marketing and branding methods. These methods have helped
to improve the branding of products in Saudi Arabia.
An example of a Facebook advert would be as follows:
As from tomorrow Pizza Inn Outlet will be offering pizza at a low price. The first 100 people will
get vouchers for pizza every week until the month ends. First come, first served.
The PR campaign should be formed with an aim to address all marketing consumers as a
unit. The communication of the objectives shall be centered towards addressing the specific
needs of each target group hence improving the relationships with the customers. The use of
social media is beneficial in creating long lasting relationships that improve how the consumers
relate with each other in the marketplace. The companies that have achieved high levels of brand
loyalty in Saudi Arabia are those that have increased their social media promotional strategies.
This has helped to promote the level in which individuals have improved their performance
levels (Nadda, 2017).
Show Me Justice Film Promotion
Social Media including Facebook, Twitter and Faina are always commonly used in Saudi
Arabia. The show me justice campaign was aimed at promoting a film that was scheduled to be
watched by a large group of people. People have used different brands to promote their products
using the social media campaigns the presence of social media helps these companies to improve
on their performance for many years. Consumers in Saudi Arabia have developed a sense of
belonging as a result of the use of social media campaigns that have helped to promote their local
products. As a result, most of the companies have been promoting their products using social
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media with an aim of getting more people to subscribe to their loyalty programs. It is assumed
that social media sites have a large market base. However, it is evident that companies have not
used these sites adequately which has affected their performance. For companies to gain more
consumers over time they need to use social media sites more. This will bring more consumers
and ensure that the companies have gained a large market base (Mantas, 2014).
Branded Entertainment Promotion
In order to advertise films and integrate the communication processes, there is a need to
use branded entertainment processes to enhance the film scenes. For the purposes of adding
value to the interactions of customers on social media, films utilize diverse tools which monitor
social conversations, such as the mentions of brands, the frequency of the commonly used
keywords, which greatly assists in determining the target audience together with the platforms
that they usually use. Moreover, there...