COMM 4320: Social Influence Semester Project Fall 2018 Public Health Education Campaign Purpose: The purpose of this project is for students to integrate information about a common health problem associated with college students and concepts/theories relating to persuasion to create materials for a public health education campaign that could be used at UCM. This relates the following outcomes identified in the syllabus for this course: #1_Demonstrate a general knowledge of persuasion theory from a social-psychological perspective; #4_Understand how the results of social scientific experiments can be used to construct persuasive messages; #5_Understand the persuasive elements of an educational campaign Overview: For this project you will (1) learn about a common health issue related to college students; (2) learn about the resources available regarding that issue at UCM and other universities; (3) create a public health education campaign with at least three elements (poster, audio, infographic, brochure, video, etc.) based on a common theme; (4) when creating the campaign, apply at least three concepts covered in class to help explain the decisions you made when creating the campaign; (5) you will write a paper addressing what you learned, how you created your campaign and how the campaign relates to persuasive concepts; (6) you will prepare and deliver a presentation to the class and members of the UCM Campus Community Health office. ▪ Undergraduates: You may work solo or with a partner. Please note if you work with a partner, the project will be graded as one and you and your partner will earn the same grade. ▪ Graduate Students: Must do the project on your own, no partners for this assignment Points: Final Paper 200 points Presentation 50 points Turning in Assignment(s): I will share a google folder with you. Create a folder that has your name (partner name if applicable) and your topic. Example: Geiger_Better Sleeping Habits For each due date, label the item with last name(s) and the assignment name: October 11: Geiger_Research College Health Problem October 18: Geiger_Research Address Health Problem November 6: Geiger_Campaign November 15: Geiger_Application of Persuasion Concepts November 27: Geiger_Full Paper Nov 29/Dec 4: Geiger_Presentation Details for each part of the project: October 11: Research on College Health Problem ▪ Look up college students health issues on a search engine ▪ Select a topic area ▪ Look of up information (news articles, credible website information, etc) COMM 4320: Social Influence Semester Project ▪ ▪ ▪ Fall 2018 Write a summary of the problem that faces college students (what it is? How prevalent? Impact on students? Impact on campus? Etc.) Include citations (internal and a reference list) o UG working solo=minimum of four sources o UG working w/partner=minimum of 6 sources (identify who found each source) o GR=minimum of 6 sources Page length o UG working solo=1.5-2.5 pages (350-650 words) o UG working w/partner=2-3 pages (500-750 words) o GR=2-3 pages (500-750 words) October 21: Research on How to Address Health Problem ▪ Look up information on how to solve for/help minimize the problem selected (university health centers across the US; news articles; credible website information, etc) ▪ Write a summary of the best practices that students can employ to reduce/minimize the health problem ▪ Include citations (internal and a reference list) o UG working solo=minimum of four sources o UG working w/partner=minimum of 6 sources (identify who found each source) o GR=minimum of 6 sources ▪ Page length o UG working solo=1.5-2.5 pages (350-650 words) o UG working w/partner=2-3 pages (500-750 words) o GR=2-3 pages (500-750 words) November 6: Campaign ▪ Create a campaign of persuasive messages with a similar theme, using multiple mediums ▪ Message mediums can include (posters, audio, slide show, video, brochure, written presentation, social media posts—mix of poster, audio, etc. and comment) ▪ Number of messages/mediums o UG working solo=3 messages/2 mediums minimum o UG working w/partner=6 messages/3 mediums minimum o GR=6 messages/3 mediums minimum November 15: Application of Persuasion Concepts to Campaign ▪ Explain how you/partner used persuasive concepts studied this semester to create your campaign theme and persuasive messages o Identify and explain each concept o Explain how each concept was used/can explain the persuasiveness of any of the applicable campaign items (be sure to make the link strong and provide multiple examples) ▪ Number of concepts o UG working solo=3 persuasive concepts to apply o UG working w/partner=4 persuasive concepts o GR=4 persuasive concepts to apply ▪ GRADUATE STUDENTS ONLY o For two of your concepts, also look up two communication journal articles (for each concept) that relates to the application of the concept o Summarize the two article when explaining each concept (in the first point) o Integrate into the application of your concepts to the persuasive messages (if applicable) COMM 4320: Social Influence Semester Project ▪ Fall 2018 o Include internal citation and a reference page Page length o UG working solo=3-4 pages (750-1000 words) o UG working w/partner=5-6 pages (1250-1500 words) o GR=7-8 pages (1750-2000 words) November 27: Full Paper ▪ This paper will integrate all the papers you have written previously and your campaign persuasive acts. In addition, you will need to add a couple additional sections; create transitions to make the analysis flow; and review the entire document for continuity and clarity ▪ The following sections must be included in the paper: o Cover page: Title, name(s) o Introduction: (.5 page) ▪ identify topic, ▪ explain why you chose the topic, ▪ why is it an important topic to address—you may want to include a statistics or piece of information from Research on College Health Problem paper ▪ what will this paper cover (a preview) o College Student Health Problem ▪ Use Research on College Health Problem paper ▪ Revise and edit as necessary o How to Address College Student Health Problem ▪ Use Research on How to Address Health Problem paper ▪ Revise and edit as necessary o Campaign Materials ▪ Use Campaign assignment ▪ Briefly describe each persuasive campaign item ▪ Cut and paste an image if applicable ▪ Create an active URL link if it contains more than an image o Application of Persuasion Comments to Campaign ▪ Use Application of Persuasion Comments to Campaign ▪ Revise and edit as necessary o Success of Campaign ▪ Each person working on the project will write a 1-2 page reflection covering: • How successful and why? • What would you have done if you had more time and resources? • How did this project help to learn how social influence works in society? o References ▪ Use Reference from any section that included references ▪ All reference sources used in your paper. Need to be APA or MLA format. ▪ Hint: look up how to cite a website…most students to not do it correctly November 29/December 4: Presentation ▪ More information will be coming after I determine how many groups/solo people there are going to be. Have Fun! COMM 4320: Social Influence Presentation, Semester Project Fall 2018 Semester Public Health Campaign Project Presentation Overview: Throughout the semester you have: worked on learning about a public health issue that impacts college student specifically; created a public health campaign; applied persuasive concepts to explain the impact of the campaign; and integrated all that material into a full paper. Now it is time to share this project, with your peers and professionals on campus, that work in the areas that focus on your campaign topics. In this presentation you will need to: 1. Create an outline of the presentation (10 points) 2. Create a google slides presentation (10 points) 3. Present your outline/slides (30 points) a. Briefly explain the public health issue you chose to address b. Share your campaign i. discuss the reasoning behind why you did what you did ii. you MUST include how specific concepts/theories discussed throughout the semester informed/influenced the campaign (this should come from your Application of Persuasion Concepts to the Campaign section of your paper). Details for Outline and Google Slides: Due Date for ALL students: ➢ Wednesday, November 28 @ 11:59 p.m. you must upload the following to your semester project google folder: 1. a copy of the outline for your presentation 2. the google slide presentation Outline Template | 10 points I. Introduction A. Attention getter B. Topic statement—Public health issue campaign C. Preview of main points (transition statement) II. Body A. Describe the issue/problem your campaign --in the subpoints be sure to provide definitions, examples, statistics, etc. (be sure to verbally cite your information) (transition statement) B. Share the campaign --in the subpoints, decide how you are going to integrate the examples of your campaign along with how the persuasion concepts we studied influenced your campaign (transition statement) III. Conclusion A. What did you learn overall from the semester assignment (in relation to social influence)? B. Concluding statement that links to the Attention Getter COMM 4320: Social Influence Presentation, Semester Project Fall 2018 Google Slides Guidelines | 10 points Graded on: Tips: ▪ How well does the slide show AID/ADD TO your presentation? ▪ Professionalism of slides ▪ Use of best practices in slide construction ▪ Think about the best practices of communication related to visual aids you have learned in class ▪ http://www.garrreynolds.com/preso-tips/design/ ▪ https://elearningbrothers.com/6-tips-creating-effectivepowerpoint-presentation/ ▪ https://business.tutsplus.com/tutorials/using-googleslides-tips--cms-29321 ▪ do your own search for helpful tips Due Date and Details for Presentation: Time Limits: GRAD 6-8 minutes | UG Pair 6-8 minutes | UG Solo 4-6 minutes Thursday, November 29, 2018 |11:00 – 12:15 p.m. in class presentations Students Presenting Amos-Burnout Tanapat-Stress Bauer/Wiegers—Stress Herma-STI Auldred/Rancillio-STI Wells-STI Tuesday, December 4, 2018 |11:00 – 12:15 p.m. in class presentations Students Presenting Willers-Sleep Bort-Sleep Messer-Depression Fitzsimmons-Anxiety/Depression Gerecke/Jacobsen-Mental Health Haney-Sexual Assault Ahmed-Social Media Addiction Goans/Wallace-Exercise Robinson-Weight management AliCorey- Presentation | 30 points Graded on: ▪ Clarity of presentation ▪ Evidence of practice/ preparation ▪ Engagement with audience ▪ Meeting Time limit Tips: ▪ Think about the best practices of communication related to giving presentations you have learned in class ▪ https://www.forbes.com/sites/forbesleadershipforum/2013/06/ 19/the-only-way-to-prepare-to-give-apresentation/#34c447ffb84e ▪ https://www.bates-communications.com/articles-andnewsletters/articles-and-newsletters/bid/59403/how-to-getready-for-that-big-presentation ▪ do your own search for helpful tips I will share a google folder with you. Create a folder that has your name (partner name if applicable) and your topic. Example: Geiger_Better Sleeping Habits For each due date, label the item with last name(s) and the assignment name: October 11: Geiger_Research College Health Problem October 18: Geiger_Research Address Health Problem November 6: Geiger_Campaign November 15: Geiger_Application of Persuasion Concepts November 27: Geiger_Full Paper Nov 29/Dec 4: Geiger_Presentation The most common issues associated with college students mental health and social media use is depression, anxiety, low self-esteem, body image, sleeping problems, social isolation , and emotional difficulties. The most common issues associated with college student’s on health and social media use is depression, anxiety, low self-esteem, body image, sleeping problems, social isolation, and emotional difficulties. About 41.6% of college students have stated that anxiety is a top concern. In an article by The Conversation, 1 in 5 college students have anxiety or depression and excessive usage of social media may be a leading factor in symptoms. On top of all the stress from studying, writing papers, and involvements on campus, we are constantly distracted by our phones but more specifically social media. We live in a digital age where almost everything is available online and when it comes to social media usage among college students, one thing is clear: it has become a part of our everyday life and has allowed us to be more connected than ever. But, does it further affect our health? https://medium.com/@ibrah096/how-social-media-can-affect-college-students-and-theirmental-health-edf7dd3acab9 https://theconversation.com/1-in-5-college-students-have-anxiety-or-depression-heres-why90440 https://scholarsarchive.jwu.edu/cgi/viewcontent.cgi?article=1004&context=mba_student
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