Business Plan
Name
Institutional Affiliation
Web Presence Strategy
To increase online presence, S's Gym and Spa would leverage on search engine
optimization, social media marketing, and content marketing.
Other strategies that would reinforce the aforementioned strategies include
Search Engine Marketing (SEM), affiliate marketing and Pay-Per-Click
Advertising (PPC).
Search engine optimization enhances web traffic by improving the chances of
ranking well for relevant searches.
Web Presence Strategy Cont..”
S's Gym and Spa uses social media marketing to build brand equity, reach new
customers, and improve customer service.
S's Gym and Spa would distribute valuable, consistent, and relevant content to
attract and retain customers.
Content marketing is used to educate customers while delivering valuable,
consistent, and reliable information to customers.
Search Engine Marketing (SEM) involves purchasing ads on search engines.
Operations Description
S's Gym and Spa operates 8 hours a day for 6 days a week.
The services at S's Gym and Spa are offered by trained tutors with reputable
skills.
Located in heart-center of Austin, Texas, the business is likely to fetch a large
market share.
The core benefit of setting up S's Gym and Spa at Austin, Texas is that the place
is densely populated.
Austin, Texas has well-developed network infrastructure.
The uniqueness of S's Gym and Spa
S's Gym and Spa is unique because it offers premium services at cheaper costs.
The customers have an opportunity to register for monthly services that are
offered at discounted prices.
Unlike rival competitors that provide only daily services, members can
subscribe for monthly services or daily services.
S's Gym and Spa provides distinct and affordable services that enable customers
to feel at home.
The uniqueness of S's Gym and Spa
Cont..”
S's Gym and Spa would employ cutting-edge technology during training
services.
The services are differentiated at depending on the income status of a customer.
Every customer receives preferential treatments that would make them feel at
home
S's Gym and Spa focuses on making customers feel valued by enabling them to
access differentiated services at affordable cost.
References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an
introduction.
Denizci Guillet, B., & Kucukusta, D. (2016). Spa market segmentation
according to customer preference. International journal of contemporary
hospitality management, 28(2), 418-434.
Marc, C., & Gerard, B. (2015). Understanding the Global Spa Industry.
Routledge.
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in
online buying behaviour. Journal of Retailing and Consumer Services, 29, 92103.
Business Plan
Name
Institutional Affiliation
Description of the Business
S's Gym and Spa is a luxurious building that houses a gym with
personal trainers and a spa time.
S's Gym and Spa offers high-quality services to the reputable
customers at affordable costs.
The services are customer-centric and it provides one of the
memorable experiences to the customers.
The services offered by S's Gym and Spa are differentiated at
pocket-friendly.
The distinct Spa services include body scrubs, waxing, massages,
facials, and nail cure.
Description of the Business Cont..”
It combines the quality of the facility with a quality of services to
provide the ultimate formula that creates a haven away from
home.
S's Gym and Spa offers distinct services that enable customers to
feel at home.
S's Gym and Spa focuses on needs of the customers to ensure full
benefits of their clients stay are long-term.
It main goal of the S's Gym and Spa is to see a health population in
the society.
Description of the Business Cont..”
The core objective of S's Gym and Spa is to make customers feel
valued by enabling them to access differentiated services at
affordable cost.
The services are affordable and members can subscribe for
monthly services or daily services.
The services are differentiated at depending on the income status
of a customer.
The S's Gym and Spa not only focuses on making money, it strives
to see a healthy society and reduced lifestyle diseases
Description of the Business Cont..”
S's Gym and Spa focuses on strengthening its brand positioning by
supporting premium.
S's Gym and Spa centers it operation on aggressive marketing.
Marketing plays an important role in differentiating S's Gym and
Spa from competitors.
S's Gym and Spa provides obese children 30-day memberships
with free 30-minute personal training sessions.
Industry Analysis
S's Gym and Spa operates in the wellness and spa industry.
The industry is highly competitive and most services are offered at
differentiated prices.
The industry is characterized by free entry and exit, the threat of
substitutes, and a high degree of rivalry.
In 2015, the market size of the wellness industry was estimated to
be more than 3.7 trillion US dollars (Statista, n.d).
Industry Analysis Cont..”
Over time, many new entrances to the industry have emerged.
In 2015, it was estimated that there were 120000 spas around the
world.
According to First Research Inc (2018), the industry generated
approximately $99 billion in revenue.
Industry Analysis Cont..”
In the United States, the Spa industry registered a tune of 16.3
billion US Dollars in revenue from 21 thousand locations in 2015.
According to Technavio reports, the spa industry is forecasted to
increase from 2017 to 2021 at a compound annual growth rate
(CAGR) of 5.66% (Technavio Inc, 2017).
The industry trends portray a possible personalization of products
and services in the future.
Target Market
The target market of S's Gym and Spa includes obese children,
sports personalities, and nurse.
Other target market include law enforcers, and people with
medical conditions such as diabetes, high blood pressure, and
heart disease.
The obese children have an opportunity to reduce their body
weight by indulging in vigorous gym services.
The S's Gym and Spa helped sports personalities to develop strong
muscles through gym services.
Target Market Cont..”
Children are the high target market of S's Gym and Spa.
the S's Gym and Spa target at children in order to help them
manage their body weight.
People with medical conditions such as diabetes, high blood
pressure, and heart disease have opportunity to live a healthier
life.
To support target market achieve their goals, personal trainers
would guide them through the process.
References
First Research, Inc. (2018). Spa Services. Retrieved from
https://www.marketresearch.com/First-Research-Incv3470/Spa-Services-11819497/
Statista. (n.d). Wellness and spa industry - Statistics & Facts.
Retrieved from
https://www.statista.com/topics/1336/wellness-and-spa/
TechNavio, Inc. (2017). Global Spa Market 2017-2021. Retrieved
from https://www.marketresearch.com/Infiniti-ResearchLimited-v2680/Global-Spa-10915075/?progid=89756
Business plan
Name
Institution
Date
Competitors
Hilton head spa and gym
The facility offers weekly programs that are inclusive in
fitness.
Also, the facility provides the customer a great stay while in
the facility.
Oaks at Ojai
This is a second organization that poses competition to S’s spa and gym.
The facility has a wide range of professional tutors.
Additionally, Oaks offers stress-free guests service attracting a large number of
customers.
Deerfield spa and gym
The training staff becomes sufficiently competent in delivery thus preferred by many
people.
The service bay has a well relaxed and friendly atmosphere for the guests to
relaxed awaiting service tern.
SWOT-Analysis
Strength
The company has the potential to hire a competent and potential training staff
The approach that S’s spa and gym assume is result oriented, maintaining customers in a
market arena that is highly competitive.
Weakness
Sometimes, the cost for personal training might skyrocket limiting some customers from
enjoying the service
There might be a problem with issues of fitness plus in case of assisting a large number of
individuals.
Cont’d
Opportunities
High growth in the rate of market growth for the company.
The escalating rate of cardiovascular diseases has led to many people paying
more attention to body fitness activities, thus choosing S’s spa and gym for the
same.
Threats
Cases of economic and recession downturn mighty lead to a reduction in the
growth rate of the company
The possibility of finding low-cost equipment for healthcare at home for exercises
Risk assessment
The chance of injuries during the training
Use of massage product that might be allergic to some individual
Sexual harassment
Solution to the risks
Keen calibration the weights and warming up to make the stiff joint flexible
Thoroughly screening of the products that are friendly to the skin type being
treated
Employing professionals who know the moral value and ethics.
References
Watterson, S. R., Dalebout, W. T., Plott, M. R., & Mckendrick, M. E.
(2017). U.S. Patent No. 6,830,540. Washington, DC: U.S. Patent and
Trademark Office.
Conley, J. S. (2018). Hegemonic masculinity: just another day at the
gym?/by Justin Conley.
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