A Marketing Journal

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Business Finance

Description

A Marketing Journal post should focus on one marketing concept (those listed below). Each post should have two parts. It should introduce the marketing concept in general in the “Marketing Concept Introduction” and then specifically apply it to your product in the “Marketing Concept Application.” These two headings should be included for clarity. Each part should include a relevant image as well. (An example is provided at the end of these instructions.) Your post should include the information below

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Explanation & Answer

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Running head: MARKETING JOURNAL

1

Marketing Journal
Institutional affiliation
Date

2

MARKETING JOURNAL
Marketing Concept Introduction
Marketing is an important aspect of any business as it involves communicating the
existence of a product or service and selling its strong points to the final customer in a bid to get
them to purchase. A company can decide to use either traditional or non-traditional means of
marketing. However, if a company is big enough, it can opt to use the integrated marketing

communication strategy which is a hybrid of both traditional and non-traditional marketing. This
basically mean...


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