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Business Plan Name Institutional Affiliation Description of the Business  S's Gym and Spa is a luxurious building that houses a gym with     personal trainers and a spa time. S's Gym and Spa offers high-quality services to the reputable customers at affordable costs. The services are customer-centric and it provides one of the memorable experiences to the customers. The services offered by S's Gym and Spa are differentiated at pocket-friendly. The distinct Spa services include body scrubs, waxing, massages, facials, and nail cure. Description of the Business Cont..”  It combines the quality of the facility with a quality of services to provide the ultimate formula that creates a haven away from home.  S's Gym and Spa offers distinct services that enable customers to feel at home.  S's Gym and Spa focuses on needs of the customers to ensure full benefits of their clients stay are long-term.  It main goal of the S's Gym and Spa is to see a health population in the society. Description of the Business Cont..”  The core objective of S's Gym and Spa is to make customers feel valued by enabling them to access differentiated services at affordable cost.  The services are affordable and members can subscribe for monthly services or daily services.  The services are differentiated at depending on the income status of a customer.  The S's Gym and Spa not only focuses on making money, it strives to see a healthy society and reduced lifestyle diseases Description of the Business Cont..”  S's Gym and Spa focuses on strengthening its brand positioning by supporting premium.  S's Gym and Spa centers it operation on aggressive marketing.  Marketing plays an important role in differentiating S's Gym and Spa from competitors.  S's Gym and Spa provides obese children 30-day memberships with free 30-minute personal training sessions. Industry Analysis  S's Gym and Spa operates in the wellness and spa industry.  The industry is highly competitive and most services are offered at differentiated prices.  The industry is characterized by free entry and exit, the threat of substitutes, and a high degree of rivalry.  In 2015, the market size of the wellness industry was estimated to be more than 3.7 trillion US dollars (Statista, n.d). Industry Analysis Cont..”  Over time, many new entrances to the industry have emerged.  In 2015, it was estimated that there were 120000 spas around the world.  According to First Research Inc (2018), the industry generated approximately $99 billion in revenue. Industry Analysis Cont..”  In the United States, the Spa industry registered a tune of 16.3 billion US Dollars in revenue from 21 thousand locations in 2015.  According to Technavio reports, the spa industry is forecasted to increase from 2017 to 2021 at a compound annual growth rate (CAGR) of 5.66% (Technavio Inc, 2017).  The industry trends portray a possible personalization of products and services in the future. Target Market  The target market of S's Gym and Spa includes obese children, sports personalities, and nurse.  Other target market include law enforcers, and people with medical conditions such as diabetes, high blood pressure, and heart disease.  The obese children have an opportunity to reduce their body weight by indulging in vigorous gym services.  The S's Gym and Spa helped sports personalities to develop strong muscles through gym services. Target Market Cont..”  Children are the high target market of S's Gym and Spa.  the S's Gym and Spa target at children in order to help them manage their body weight.  People with medical conditions such as diabetes, high blood pressure, and heart disease have opportunity to live a healthier life.  To support target market achieve their goals, personal trainers would guide them through the process. References  First Research, Inc. (2018). Spa Services. Retrieved from https://www.marketresearch.com/First-Research-Incv3470/Spa-Services-11819497/  Statista. (n.d). Wellness and spa industry - Statistics & Facts. Retrieved from https://www.statista.com/topics/1336/wellness-and-spa/  TechNavio, Inc. (2017). Global Spa Market 2017-2021. Retrieved from https://www.marketresearch.com/Infiniti-ResearchLimited-v2680/Global-Spa-10915075/?progid=89756 Business plan Name Institution Date Competitors Hilton head spa and gym The facility offers weekly programs that are inclusive in fitness. Also, the facility provides the customer a great stay while in the facility. Oaks at Ojai  This is a second organization that poses competition to S’s spa and gym.  The facility has a wide range of professional tutors.  Additionally, Oaks offers stress-free guests service attracting a large number of customers. Deerfield spa and gym  The training staff becomes sufficiently competent in delivery thus preferred by many people.  The service bay has a well relaxed and friendly atmosphere for the guests to relaxed awaiting service tern. SWOT-Analysis Strength  The company has the potential to hire a competent and potential training staff  The approach that S’s spa and gym assume is result oriented, maintaining customers in a market arena that is highly competitive. Weakness  Sometimes, the cost for personal training might skyrocket limiting some customers from enjoying the service  There might be a problem with issues of fitness plus in case of assisting a large number of individuals. Cont’d Opportunities  High growth in the rate of market growth for the company.  The escalating rate of cardiovascular diseases has led to many people paying more attention to body fitness activities, thus choosing S’s spa and gym for the same. Threats  Cases of economic and recession downturn mighty lead to a reduction in the growth rate of the company  The possibility of finding low-cost equipment for healthcare at home for exercises Risk assessment  The chance of injuries during the training  Use of massage product that might be allergic to some individual  Sexual harassment Solution to the risks  Keen calibration the weights and warming up to make the stiff joint flexible  Thoroughly screening of the products that are friendly to the skin type being treated  Employing professionals who know the moral value and ethics. References  Watterson, S. R., Dalebout, W. T., Plott, M. R., & Mckendrick, M. E. (2017). U.S. Patent No. 6,830,540. Washington, DC: U.S. Patent and Trademark Office.  Conley, J. S. (2018). Hegemonic masculinity: just another day at the gym?/by Justin Conley. Thanks Business Plan Name Institutional Affiliation Web Presence Strategy  To increase online presence, S's Gym and Spa would leverage on search engine optimization, social media marketing, and content marketing.  Other strategies that would reinforce the aforementioned strategies include Search Engine Marketing (SEM), affiliate marketing and Pay-Per-Click Advertising (PPC).  Search engine optimization enhances web traffic by improving the chances of ranking well for relevant searches. Web Presence Strategy Cont..”  S's Gym and Spa uses social media marketing to build brand equity, reach new customers, and improve customer service.  S's Gym and Spa would distribute valuable, consistent, and relevant content to attract and retain customers.  Content marketing is used to educate customers while delivering valuable, consistent, and reliable information to customers.  Search Engine Marketing (SEM) involves purchasing ads on search engines. Operations Description  S's Gym and Spa operates 8 hours a day for 6 days a week.  The services at S's Gym and Spa are offered by trained tutors with reputable skills.  Located in heart-center of Austin, Texas, the business is likely to fetch a large market share.  The core benefit of setting up S's Gym and Spa at Austin, Texas is that the place is densely populated.  Austin, Texas has well-developed network infrastructure. The uniqueness of S's Gym and Spa  S's Gym and Spa is unique because it offers premium services at cheaper costs.  The customers have an opportunity to register for monthly services that are offered at discounted prices.  Unlike rival competitors that provide only daily services, members can subscribe for monthly services or daily services.  S's Gym and Spa provides distinct and affordable services that enable customers to feel at home. The uniqueness of S's Gym and Spa Cont..”  S's Gym and Spa would employ cutting-edge technology during training services.  The services are differentiated at depending on the income status of a customer.  Every customer receives preferential treatments that would make them feel at home  S's Gym and Spa focuses on making customers feel valued by enabling them to access differentiated services at affordable cost. References  Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.  Denizci Guillet, B., & Kucukusta, D. (2016). Spa market segmentation according to customer preference. International journal of contemporary hospitality management, 28(2), 418-434.  Marc, C., & Gerard, B. (2015). Understanding the Global Spa Industry. Routledge.  Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92103. Business Plan Submission 4 Name Institutional Affiliation Description of Management Team  The management team of S’s Gym and Spa oversee operational function of the organization.  The team comprises of the CEO, manager, Gym coordinator, advertisement team and gym trainer.  The function of the CEO of organization ➢ Oversee general operations of the organization ➢ Advises the board ➢ Ensure that there sufficient trainers in gym ➢ Formulates policies of the game Description of Management Team cont..”  Description of role of manager in an organization ➢ Implementation of the plans formulated by board ➢ Manages physical resources and finances collected from gym activities ➢ Oversee operations of some activities in an organization ➢ Management of the human resources  Gym coordinator facilities clean-up of the Gym and ensures that all properties are kept safe.  Gym advertisement agents ensure that they market activities of the gym to new clients. Description of Management Team cont..”  They promote that activities of the organization through marketing  Gym Trainer- They are mandated to ensure that they offer physical training to the clients.  They advise clients on how perform gym activities  The teach clients on new tactics on how to handle gym items.  They engage clients in physical training and encourage them to try their best.  They oversee how the clients train in gym. Organizational Chart for the Spa CEO Manager Trainer Common Trainer Director Coordinato r Individual trainer Marketing team Milestone for SPA Industry  The company has been able to generate approximately $99 billion in revenue  The reports from is projected to grow at a rate of 5.66% from 2017 to 2021.  The company grown to accommodate and provide high quality services to the people.  The Spa and S’s Gym has enabled people to develop strong muscles.  It has enable people to develop good physical appearance.  It has enable people living with heart disease and blood pressure to live healthier life. Milestone for SPA Industry cont..”  The personal trainers can be obtained through training.  It has managed to build 120000 spas across the world.  The company is focused on improving outcome of the business operations.  January/February Calendar ➢ New you-New year Spa Specials makeover. ➢ Bowl Super Sunday- ladies only/spa program ➢ Wish lit promotion on valentine ➢ Launch od client referral program March/April Milestone for SPA Industry cont..”  Aromatherapy Spring Month  Spa couples night & skincare service  Microdermabrasion parties.  First-time facial treatment November and December  VIP local business  Press release  Charitable fundraiser  Pre-holiday gifts Exit plan  Merger & Acquisition (M&A) plan This where the company combines effort with to come up with a bigger organization for better performance.  Initial Public Offering (IPO).  Sell to a friendly individual  Employing cash cow process in exit plan  Liquidation and close. Business Plan Balance Sheet Student’s Name Institutional Affiliation Balance Sheet Projection for 3 yrs. The Balance sheet Net fixed Assets Intangible fixed assets Tangible fixed assets Financial fixed assets Total Net working capital Inventories Receivables Other assets Payables Other liabilities Total Provisions for risks and employee leaving indemnity Provisions for risks and charges Employee leaving indemnity Total Net invested capital Net Financial Position Liquid funds Short-term financial payables Cash Pooling position Total Shareholders’ equity Total sources of financing projection growth rate Amount in Euro x.000 2017 2018 2019 2020 257 31153 18246 49656 271.5462 32916.26 19278.72 52466.53 286.9157 34779.32 20369.9 55436.14 303.1551 36747.83 21522.84 58573.82 29511 45093 3267 -28197 -4401 45273 31181.32 47645.26 3451.912 -29793 -4650.1 47835.45 32946.19 50341.99 3647.29 -31479.2 -4913.29 50542.94 34810.94 53191.34 3853.727 -33261 -5191.38 53403.67 -1806 -983 -2789 92140 -1908.22 -1038.64 -2946.86 97355.12 -2016.22 -1097.42 -3113.65 102865.4 -2130.34 -1159.54 -3289.88 108687.6 -49 1 13036 12988 79152 92140 -51.7734 1.0566 13773.84 13723.12 83632 97355.12 -54.7038 1.116404 14553.44 14499.85 88365.57 102865.4 -57.8 1.179592 15377.16 15320.54 93367.07 108687.6 5.66%
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