Need PPT Presentation Draft - All Original Work - No plagiarism - All work Must be cited Assignment: Analyze a local business content & assess what it needs to do to expand to the national level. Objective: Comprehensively audit a local business's content marketing and analyze it for content gaps. Identify relevant content opportunities that support campaign objectives. Utilize the tools and methods covered in this unit to analyze your client’s, and the competition’s, content. Ideate content utilizing the tools and methods covered in this unit. Instructions: Some local businesses may start small, but have big aspirations. Imagine you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.Local business choosen: Vromans Bookstore from one of the categories below. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally. For example, it could have an existing or potential ecommerce store or a scalable service. Here are a few categories to choose from:Required Deliverables: A Google slide presentation that includes the following: A concise, thorough, and practical executive summary. Clear, measurable, and realistic content goals and objectives that are tied to the business’s overall objectives. A content audit listing the company’s owned and non-owned content platforms. Include screenshot examples for each one. A content gap analysis that identifies opportunities for new content relevant to the company and campaign goals. Thoroughly explained insights and observations about the company’s current content and gaps. Two new content ideas (based on identified gaps) that will support campaign objectives. Include keywords and search-optimized headlines. For this homework assignment, create a Google slide deck (8 slides minimum) to present your findings to the company. It must have the following elements: A half-page executive summary (1 slide) that briefly summarizes: o The business model. o What you are aiming to accomplish. o The current state of the business’s content. o What needs to change and how will you make that happen. Goals and objectives of the content campaign (1 slide).·Content audit listing your local client’s current content (1-2 slides with screenshot examples). o Owned content (blogs, tutorials, white papers, newsletters—whatever they own). o Hint: you can use the search operator “site” to see what Google has indexed for the business—e.g., “site:zappos.com”. o Non-owned content (e.g. social channels)Content gaps and opportunities (1-2 slides). Identify two competitors (using tools like similarsites.com and the Google search operator “related:”—e.g., “related:zappos.com”). Perform a content gap analysis using the Keyword & Content Gap Analysis Tool. Include a screenshot of the spreadsheet that the tool generates. Insights & observations. Opportunities for new content. Include owned and non-owned opportunities. Content ideation (1-2 slides).Ideate content topics for your client using some or all of the tools we explored in Lesson 2 of this unit: Google Autocomplete Google Results § Google Trends (related searches) YouTube List at least two keyword phrases that you suggest your client incorporates, as well as two corresponding, SEO-friendly headlines and the medium and format you propose using. For example, please see attached doc.

Part 1Deliverable Length: 500-600 wordsERP systems are complicated, and the executive has asked that you, the warehouse manager, to join the decision-making team for selecting the appropriate software. Who else from the company should be on the selection team? Please explain your answer.Part 2 Deliverable Length: 3-4 pages totalNow that you have formed a decision-making team, the executive has asked the team to create a decision tree for the implementation of ERP software. Research two brands of ERP software that Smitheford could use to improve its performance. In the decision tree, analyze the possible effects that the implementation of each brand of ERP software may have on Smitheford’s operations. In a single word document, address the following:Provide an overview of two brands of ERP software to the executive. Create a decision tree diagram that includes both brands of ERP software, analyzes key implementation questions, and describes the action outcomes for the executive.Using the decision tree diagram that you created, choose one brand of ERP software to recommend to the executive and describe why it should be implemented.

Tax File MemorandumThe assignment below will assess your ability to perform tax research and prepare an effective Tax Memo for complex tax problems..You will use CCH IntelliConnect (aka CCH Omnitax or AnswerConnect) exclusively for your tax research for this course (access provided through the Library).Using the tax research process detailed in Chapter 4 and Chapter 10 and the Tax File Memorandum Template, develop a separate tax file memorandum for each of the Research Cases below. All submissions should follow the file memo format exactly (a client letter is not needed unless specifically required). Include your three completed memos in one file for submission.RESEARCH CASE 1During the year, LittleBear, Inc. paid the Environmental Protection Agency (EPA) $750,000 related to the clean-up of a contaminated stream near the company’s largest manufacturing plant. The contamination was the result of a leaky pipe at the plant. The EPA repaired the pipe and cleaned up the surrounding area and stream. Initially, the EPA fined the company $1,125,000 ($25,000 per day for 45 days) for noncompliance with regulations. LittleBear ultimately settled the assessment for $750,000. During settlement discussions, the EPA disclosed that actual clean-up costs incurred were $450,000.Write a memo to the files explaining the proper tax treatment of the payment, including in which tax year the deduction can be taken.RESEARCH CASE 2The Laffell's oldest son, Chase, started college as an incoming freshman in August of 2019. Mr. and Mrs. Lafell started a 529 plan for Chase when he was very young. When Chase started college, his parents pulled $9,200 out of his 529 plan. $6,000 was paid to the college for tuition, fees, and books. $1,200 was used to purchase Chase a new laptop, and $2,000 went towards Chase’s rent at his off-campus apartment. The Lafell’s will claim Chase as a dependent on their 2019 return. They were told that Chase’s tuition may be eligible for the American Opportunity Credit.Write a memo to the files explaining the proper tax treatment of the distribution from the 529 plan, what expenses (if any) are eligible for education tax credit, and the relationship between the qualified education expenses allowed under each.RESEARCH CASE 3Rhakima is a 51-year old, divorced female living in Oklahoma. She purchased her primary residence 19 years ago for $200,000 and has lived there ever since. She made payments on her mortgage during that time and reduced her mortgage balance to $60,000. Last year (2020), Rhakima took out a home equity loan of $100,000. She used $75,000 to have a 3rd bedroom built on as an addition to her residence. She used the other $25,000 to pay off some credit card debt she had accumulated.Write a memo to the files explaining the proper tax treatment of the interest on the first mortgage and the interest on the home equity line of credit, assuming Rhakima itemizes deductions on Schedule A.