HCA340 week 2 assignment

timer Asked: Sep 26th, 2013

Question description

Organizational Behavior and Public Relations

For this assignment, locate and read the case study
titled "Radiance Reconstructive Surgery" at the
end of section 5.3 of your course text.  Complete the interactive module
associated with this study. Then, conduct a strategic marketing analysis,
similar to the one that Melissa would prepare, for Radiance. Based on this
information, thoroughly  answer the following questions:

  • What marketing strategies should Radiance pursue in the next five years?
    Explain why the strategies you select would best fit the organization.
  • Should Radiance engage in lifestyle, sponsorship, or event marketing?
    Explain your answer.
  • Which venues would best match with Radiance’s brand, should the organization
    choose to move forward with these types of marketing?
  • What damage control techniques should Melissa employ? Or, would she be
    better off to just wait and let some time pass before responding? Defend your

Your assignment must be one to two pages in length (excluding
title and reference pages).  Utilize your course textbook and at least one
additional scholarly source.  Your paper and all sources must be formatted
according to APA style as outlined in the Ashford Writing Center.

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