Unformatted Attachment Preview
Department of Business Administration
Marketing Management- MGT 201
Semester 1, 2018-19
Assignment- 3
Marketing Plan
Learning Outcomes:
1. Demonstrate ability to think independently and systematically on the subject of
developing the business feasibility assessment of marketing plan development.
2. Formulate overall marketing goals, objectives, strategies and tactics within the context
of an organization’s business, mission and goals.
3. Analyze marketing opportunities using environmental scanning market data,
measurement, and analysis.
NOTE: This assignment has been divided into two parts (Assignment 2 and Assignment-3)
Assignment Regulations:
•
•
•
•
•
•
You are supposed to Continue Assignment-2 and while submitting Assignment-3
include Part-A also.
You should use references (company website, financial databases, etc…)
While referencing, use APA reference style.
All students are encouraged to use their own words.
If Plagiarism is more than 25%, you will get zero marks.
Submit in word format only
Assignment Submissions:
Assignments
Point to be covered
Assignment-2 Part-A 1 & 2
Assignment-3 Part-B 3,4 and 5
TOTAL MARKS
Due Date
Week 11
Week 13
Recommended Words
1000
3000 (2000 + 1000 Part-A)
Marks
03
07
10
1
Write a Marketing Plan considering the following points
PART-B
3. Target Market Analysis
Identify the target market, describing how the company will meet the needs of the
consumer better than the competition does. List out the expectations consumers have for
the product.
4. SWOT Analysis
Strengths
List the strengths of the business approach such as cost effectiveness, service quality and
customer loyalty.
Weaknesses
Describe the areas of weakness in the company's operations, such as government policies
and procedures, and management inexperience.
Opportunities
Examine how proper timing, as well as other factors such as your company's
innovativeness, may improve the business's chances of success.
Threats
List the external threats to the business' success
5. Marketing Mix (4 P’s ) Analysis
Product or Service
Identify the product or service by what it is, who will buy it, how much they will pay for
it and how much it will cost for the company to produce it, why a consumer demand
exists for your product, and where your product sits in comparison to similar
products/services now available.
Place
Identify the location of your business, why it is located there (strategic, competitive,
economic objectives), your expected methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods you will use to spread the word about your
product. Identify techniques such as word of mouth, personal selling, direct marketing,
sales promotion etc. television, radio, Social media and newspaper ads.
Price
The prices of your products or services that reflects the overall company strategy. Should
be competitive as well as a reflection of the quality, costs and profit margin.
2
ASSIGNMENT-3
Course Code : MGT201
Student’s Name:
Academic Year: 1439/1440 H Students ID Number:
Semester: Ist
Students Grade:
CRN:
Level of Mark :
SOLUTION OF ASSIGNMENT-3
3
Department of Business Administration
Marketing Management- MGT 201
Semester 1, 2018-19
Assignment- 3
Marketing Plan
Learning Outcomes:
1. Demonstrate ability to think independently and systematically on the subject of
developing the business feasibility assessment of marketing plan development.
2. Formulate overall marketing goals, objectives, strategies and tactics within the context
of an organization’s business, mission and goals.
3. Analyze marketing opportunities using environmental scanning market data,
measurement, and analysis.
NOTE: This assignment has been divided into two parts (Assignment 2 and Assignment-3)
Assignment Regulations:
•
•
•
•
•
•
You are supposed to Continue Assignment-2 and while submitting Assignment-3
include Part-A also.
You should use references (company website, financial databases, etc…)
While referencing, use APA reference style.
All students are encouraged to use their own words.
If Plagiarism is more than 25%, you will get zero marks.
Submit in word format only
Assignment Submissions:
Assignments
Point to be covered
Assignment-2 Part-A 1 & 2
Assignment-3 Part-B 3,4 and 5
TOTAL MARKS
Due Date
Week 11
Week 13
Recommended Words
1000
3000 (2000 + 1000 Part-A)
Marks
03
07
10
1
Write a Marketing Plan considering the following points
PART-B
3. Target Market Analysis
Identify the target market, describing how the company will meet the needs of the
consumer better than the competition does. List out the expectations consumers have for
the product.
4. SWOT Analysis
Strengths
List the strengths of the business approach such as cost effectiveness, service quality and
customer loyalty.
Weaknesses
Describe the areas of weakness in the company's operations, such as government policies
and procedures, and management inexperience.
Opportunities
Examine how proper timing, as well as other factors such as your company's
innovativeness, may improve the business's chances of success.
Threats
List the external threats to the business' success
5. Marketing Mix (4 P’s ) Analysis
Product or Service
Identify the product or service by what it is, who will buy it, how much they will pay for
it and how much it will cost for the company to produce it, why a consumer demand
exists for your product, and where your product sits in comparison to similar
products/services now available.
Place
Identify the location of your business, why it is located there (strategic, competitive,
economic objectives), your expected methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods you will use to spread the word about your
product. Identify techniques such as word of mouth, personal selling, direct marketing,
sales promotion etc. television, radio, Social media and newspaper ads.
Price
The prices of your products or services that reflects the overall company strategy. Should
be competitive as well as a reflection of the quality, costs and profit margin.
2
ASSIGNMENT-3
Course Code : MGT201
Student’s Name:
Academic Year: 1439/1440 H Students ID Number:
Semester: Ist
Students Grade:
CRN:
Level of Mark :
SOLUTION OF ASSIGNMENT-3
3