power point presentation

User Generated

lhatserr07

Business Finance

Description

As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.

The Presentation

A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).

Keys to a successful presentation:

• Professionally prepared slides

• Presentation skills count – enunciation and correct pronunciation is important

• Avoid background noise

• Do not read the slides - tell your story

• Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation

Your slides should follow this format and sequence:

• Cover slide which includes your name and project

• You may have optional slide(s) with pictures or relevant images

• Product description with FAB – 2-3 slides

• SWOT - 4 slides (one each factor)

• Segmentation – 2 slides (one each segment)

• Supply chain – 1 slide – should be similar to the chart in the written plan

• IMC – will vary, but commonly 3-5 slides

• Closing

• Reference list - you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.

Unformatted Attachment Preview

Running Head: MARKETING PLAN: IMC Marketing Plan: IMC 1 MARKETING PLAN:IMC 2 Any parent in the house would understand the need to have a tracking device when their children start driving. Teenagers are people who like to explore and experience new things, which make it necessary for them to be monitored. In addition to exploration, teen drivers have a habit of driving carelessly especially after partying. Some even lie to parents about where they are especially when they want to engage in some mischievous activities. The tracking device is therefore useful in monitoring their whereabouts at all times (Doheny, 2013). The television and the social media platforms are the most widely used media platforms in America and in the entire world. This is the reason why I have chosen to market the tracking device for teen drivers through the television and through social media. Today, almost every person above the age of eighteen years is either on Instagram, on twitter, on Facebook or on all the three platforms. Therefore, there is no better way to reach the masses other than using these platforms (Hollebeek, 2017). In addition, for the aged parents who may not be using these platforms, they watch television at one time or the other, making a television commercial perfect for marketing the device to this class of parents. Creative Brief Process Step Description Project Developing a car tracking device for teen drivers Objectives The objectives of the television commercial and the social media advertisement are: • Inform parents with teen drivers on how they can keep their teen drivers safe. • Inform parents on how they can keep track of their teen drivers at all times MARKETING PLAN:IMC 3 • Enlighten parents on how to monitor power takeoff events including a seatbelt being used, or a hydraulic lift is engaged • Enlighten parents on how they can know when their teen drivers reach or leave a particular destination • To educate parents as well as the general public on how we can reduce teen deaths related to accidents by 50% or even more • To encourage parents to take part in campaigns aimed at saving the lives of youngsters and reduce the number of accidents caused by youngsters on our roads (GPS Track Kit, 2018). Target audience The target audience for the social media advertisement and the television commercial are mid-level as well as upper level income earning parents. Mostly, these are the parents who are capable of purchasing cars for their teenagers and therefore they need to be educated on how they can keep them safe. Key message The device for tracking teen drivers is the answer to most of the major problems caused by our teenagers. Parents must appreciate that they a role to play in keeping their children safe on the road and they must take an action so as not to live with any regrets. MARKETING PLAN:IMC Deliverables 4 In order to come up with the TV commercial and the social media advertisement, the following must be put in place: • Storyboard • Auditions to select participants in the TV commercial • Shoot/location schedule • Equipment list • Budget After putting together all the aforementioned requirements, we shall have a TV commercial and an advertisement to run on our various social media platforms. Deadlines and mechanical We must first have a budget before engaging on the requirements actual production. The storyboard will take a maximum of five days to come up with. The auditions will be held in one day and then take an extra day to decide on the talent to be used. The production will be done within thirty days after which the television commercial will be released to various TV stations and the advertisement will be put on the various social media platforms. Budget The budget for the television commercial and the social medial advertisement is $10,000 MARKETING PLAN:IMC 5 References Doheny, K. (2013, May 23). Car Tracking Devices for Teen Drivers. Retrieved from Edmunds: https://www.edmunds.com/car-technology/tracking-teen-drivers.html GPS Track Kit. (2018). 10 Elements to Look for in a GPS Tracking. Retrieved from GPSTrack Kit: https://gpstrackit.com/10-elements-to-look-for-in-a-gps-trackingsystem/ Hollebeek, L. (2017). Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model. Industrial Marketing Management. doi: 10.1016/j.indmarman.2017.11.016 Product description with feature and benefit analysis This section of your marketing plan has THREE parts, both of which are required. Part One - Product Description Describe your product or service concisely, but specifically, in no more than three (3) double spaced pages and written in formal business style. The most important requirement for this assignment is that after reading it your instructor has a clear understanding of your product/service/non-profit, what it does for the consumer and how it works or functions. This is NOT a sales pitch. Do not use this section to promote or advertise your product. Product descriptions which do so will be penalized in grading. Rather, this is a factual and objective description of your product. Some information you typically include:       The name of your product What it does How it works (functionality). What it looks like Key design elements What makes it special or unique Note: for services you should adapt the above list to fit an intangible product. Your concentration will be what services you provide for your customers. Example: Product Description with Feature and Benefit Analysis NOTE: This example is for a dog training device called Invisible Leash. Your description and FAB chart may vary depending on your product or service. Note the formatting and double spacing. Problem The active dog owner has a number of options when selecting a dog training or containment system that best fits their needs. Do they want a physical leash? Are they concerned about harming the dog? Is the product as mobile as they are? Dog owners want the comfort of knowing that wherever they are, they can still have control of their dog. They want to jog at the park and take their “best friend” on trips with them. To this end, we believe that although the many invisible fences available fulfill a niche on the market, research suggests that our product is better equipped for a mobile, active person. Team Dog Collar recognizes that our product will not replace the traditional leash. Therefore, we will focus our promotion on people with active lifestyles, early adopters and “techies”. Since we are a providing a unique product in a broad market, direct competition is limited. “Invisible Leash” will, however, be up against higher end pet products that compete for the consumer’s pet related discretionary dollars. The specifications of The Invisible Leash, such as weight, quality, and ease of use are of prime importance to our customers. Our customers are active people and want a small, sleek, quality device that will fit into their active lifestyle. The Invisible Leash will be of top quality, in workmanship and choice of materials. The product will not be limited due to the nature of the building materials. Product quality control will be implemented from the initial design of the product to production. The Invisible Leash will have a product warranty on all parts and labor. Product Functionality and Design The product consists of two components. The human element is a phone-sized unit that functions as the control and the pet attachment is an electronic collar similar to those employed by existing pet management products. The control unit offers settings that allow the owner to set the “roaming distance” and the desired reinforcement, either a sound or, for more stubborn breeds, a mild electric shock. The control unit can also be set for an audible tone or vibration. When the pet strays more than the proscribed distance the unit signals the collar, executing the reinforcement and alerting the owner. Both units are available in a number of colors and sizes to fit any breed and compliment the owner’s personal style. We also offer a smart phone app that tracks the use of the unit, how far the dog has traveled in a day and other functionality that might be typically expected in an app. It is compatible with most major platforms, including many tablets. Invisible Leash is, of course, a product both newly designed and new to the consumer. Consequently, there are limited current issues of any significance with regard to product performance, customer satisfaction, market presence, or warranty concerns. Team Dog Collar has completed the design of Invisible Leash and is in the process of securing patents for both the design of the overall product and for the EPROM that contains the firmware used in the core functionality. Additionally, the product name has been Trademarked and the tag line “The Only Thing Visible About Invisible Leash… Are The Results” has been copyrighted. The core competency of the company and its staff is sales, marketing, and product innovation. Consequently, most other functions have been contracted to third party providers. Manufacturing will be outsourced to a Mexican firm, Matamoras Electronic Manufacturing, who has significant experience in small item consumer electronics. The firm has a good reputation for quality and there is substantial American investment and oversight. MEM is also equipped to package the product on sight. Part Two - Features and Benefits You will find an in-depth introduction to features and benefits in Module Three. You MUST read this before attempting this assignment. Using a chart, similar to the one in the example below, list no less than FIVE features of your product with at least TWO customer benefits for EACH of the features. Feature and Benefit example Invisible Leash Feature and Benefit Table Feature Benefit Audible signal Phone app Weather/water proof Unique sound notifies owner Trains dog to unique sound Owner can customize training program Matches human fitness apps Swim and sports safe Adjustable range Shock proof Attaches to existing collar Ideal for hiking and outdoor sports Adaptable for different dog behaviors Ideal for dog parks and other outdoor venues Perfect for active sports dogs Will not need replacing Saves the owner money – does not need a new collar Can be used on more than one dog Part Three: SMART Objectives You can find a detailed description and instructional content on SMART objectives in Module 2. You are required to create no less than four (4) SMART Objectives for your product or service. 1. Grow sales by our Website and current retailers by 20% in calendar 2018 2. Add 200 new members to our loyalty club by November of 2018 3. Hold our first annual dog rescue fundraiser in November 2018 with no less than 500 attendees 4. Launch Doggie Birthday promotional campaign in February 2018 (free snacks for people and dogs) 5. Conduct awareness surveys in January 2018 And December 2018 to measure marketing effectiveness Youngsters (Teen adventurers) Youngsters are made up of group that is of young individuals and who are still learning. Most of them do not have enough money to cater for their living and therefore are provided their basic needs by their parents. The need to have a tracking device for this group is simply because they are more careless and some of them, especially those in University, like partying and therefore it’s high time for parents to consider their safety. Demographics for Teen Adventurers Age: 18-29 Relationship: live together for short span Profession: most jobless/ still learners Children: most are childless Education level: High school/ college/ universities Income: none/ mid-level Psychographics for youngsters Exposure to entertainment and other pornographic related materials High taste for money and other goodies Love for electronics such as mobile phones and laptops Watching movies Parents Parents are the most crucial persons for their children, and therefore should be focused on their security. It does not depend if they are together or not, but should be more focused on what they are doing. Tracking device will enable parents to track their youngsters while still in their location. Demographics for parents Age: 25-45 Relationship: married or divorced/ single parents Profession: employed Children; two or more Income: Upper mid income Psychographics for parents They are much oriented towards their families Perform too much work for the sake of families Have a sense of responsibility Concerned towards their children Teen Adventurers Parents Age: 18-29 25-45 Relationship Profession live together for short span most jobless/ still learners married or divorced/ single parents employed Children most are childless two or more Education level High school/ college/ universities Income: none/ mid-level Upper mid income Supply Chain 1 There are many components needed to take Youngster Safety successfully to the market. First, we need readily available the materials. They include the wiring from Texas, plastic from China, screws from Virginia, and electronic boards from Illinois. All the elements are shipped to the Youngster Safety manufacturing and warehouse facility. At our facility in the manufacturing wing, we will be producing Youngster Safety devices with the components sent to us. Once these components are completed at the facility they will go through testing. Once tested they will remain in the warehouse area of the facility to await shipping to consumers. Once consumer orders and pays for their device it will be packaged and shipped to them directly. Our company would use third-party logistics suppliers to help us fulfill customer needs, such as FedEx and UPS. After completing our SWOT analysis, we concluded that it would bring in more revenue to put Youngster Safety devices into the retail market, which opens a new channel. We will use a distribution which sends devices from our warehouse to the retailer. The retailer would then sell to the consumer directly in person. The first channel we would like to go through is a producer to consumer and the second one is a producer to a retailer and finally the consumer. In both channels, the end user is the consumers who for example would be teen driver parents. As far as import restrictions there aren’t any for plastic devices, we will need from our China suppliers. Also, there haven’t been any child labor issues with this company that has been found so far. SUPPLY CHAIN FOR PRODUCT YOUNGSTER SAFETY Up Stream Mid-Stream Down stream Copper Electrical Wires Youngster Device Metals Electronic Board Packaging Plastic Screws Google Play Tech Support The App Store App Engineer Website Supply Chain Transportation Truck End User: Teen Driver Parents (Consumers) 2
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

I have attache...


Anonymous
I was stuck on this subject and a friend recommended Studypool. I'm so glad I checked it out!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags