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branding discussion
Question Description
For purposes of this discussion board, you are asked to use the same company that you selected for the life cycle discussion board.
Your initial posting will likely consist of various paragraphs. Any outside sources that you use must be appropriately cited.
Your discussion should include:
- Select one (1) of the company’s brand names.
- Evaluate this brand name based upon the criteria listed on Page 257 of your textbook. How do you think the brand name was chosen? Does it suggest the product benefits (i.e., Easy Off oven cleaner)? Does it fit the company or product name (i.e., Excedrin and Nuprin are scientific-sounding names)? Is it memorable, distinctive and positive? Is it simple (Bold laundry detergent) and emotional (Obsession perfume)?
- In your opinion, is the brand name effective? Why or why not?
- Select one (1) of the company’s products and evaluate its packaging. (Note: This does not have to be the same product that you chose for discussion of brand name.) How does this packaging meet the challenges listed on Page 238 of your textbook in terms of: (a) attracting customer attention; (b) addressing environmental concerns; (c) health, safety and security issues; and (d) cost reduction.
- In your opinion, is the packaging effective? Why or why not?
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