TWOT Analysis

User Generated

wnz1019nf

Engineering

Description

perform SWOT analysis for any work, for example working at T Mobile or any provider of telecom company, do not make it so long , the references and the steps that you should follow from the slides that I am attaching , one paragraph is enough

Unformatted Attachment Preview

SWOT Analysis Management of Transportation Systems Introduction ◼ “Borrowed” from Denis Kearney at AMT Ireland, a PROMISE Partnership Member, at denis.kearney@ul.ie SWOT Analysis ◼ ◼ SWOT: Strengths, Weaknesses, Opportunities, and Threats Strengths and weaknesses are essentially internal to the organization and relate to matters concerning resources, programs and organization in key areas such as: ◼ ◼ ◼ ◼ Sales / marketing / distribution Management systems / expertise Manufacturing efficiency / capacity Products / quality / pricing Introduction ◼ The external threats and opportunities confronting a company, can exist or develop in the following areas: ◼ ◼ ◼ ◼ The company's own industry where structural changes may be occurring The marketplace which may be altering due to economic or social factors Competition which may be creating new threats or opportunities New technologies which may be causing fundamental changes in products, processes, etc. Definitions ◼ ◼ ◼ ◼ Strengths:- A company strength is a successful application of a competency or exploitation of a critical factor to develop company competitiveness. Weaknesses:- A company weakness is an unsuccessful application of a competency or the non-exploitation of a critical factor that diminishes company competitiveness. Opportunities:- An opportunity is an external condition that could positively impact the company’s critical performance parameters and improve competitive advantage provided positive action is taken in time. Threats:- A threat is an external condition that could negatively impact the company’s critical performance parameters and diminish competitive advantage provided positive action is not taken in time. Prerequisites ◼ ◼ ◼ ◼ ◼ ◼ Information on company / competitor status Strengths / Weaknesses Analysis sheet Opportunities / Threats Analysis sheet Performance - Importance Matrix Brainstorming Kit The Right Participants - don’t be afraid to use outside opinions Procedure ◼ Step 1: External Opportunities and Threats: ◼ ◼ ◼ ◼ Brainstorm opportunities and threats using the definitions provided previously. Prioritize this list. On Table 1.2 Opportunities / Threats Analysis form rate each factor from Major Opportunity to Major Threat. Also give each factor a probability of occurrence / success rating. Plot each factor on the Probability of Occurrence Attractiveness / Seriousness (Table 1.4). Items in cell 1 should be adopted. Items in cell 2/3 should be monitored for change are ok. Items in cell 3 are of low priority. Items in cell 4 point to potential misapplication of resources. Procedure ◼ Step 2: Internal Strengths and Weaknesses: ◼ ◼ ◼ ◼ ◼ Concentrate on the current and past performance of your company. Review marketing, financial, manufacturing, organizational and any other competencies that are relevant to your company. Brainstorm factors that influence each competency. Prioritize this list. On Table 1.1 Strength / Weaknesses Analysis form rate each factor from Major Strength to Major Weakness. Also give each factor an importance rating. Plot each factor on the Importance - Performance Matrix (Table 1.3). Items in cell 1 should be strengthened. Items in cell 2 are ok. Items in cell 3 are of low priority. Items in cell 4 point to potential misapplication of resources. Procedure ◼ Step 3: ◼ ◼ Finally enter the major strengths, weaknesses, opportunities and threats into Table 1.5: SWOT Summary. Once the SWOT review is complete, the future strategy may be readily apparent or, as is more likely the case, a series of strategies or combinations of tactics will suggest themselves. Use the SWOT analysis to help identify possible strategies as follows: ◼ ◼ ◼ ◼ ◼ Build on strengths Resolve weaknesses Exploit opportunities Avoid threats The resulting strategies can then be filtered and molded to form the basis of a realistic strategic plan. Table 1.1: Strengths / Weaknesses Analysis Performance Importance Major Strength Minor Strength Neutral Minor Weakness Major Weakness Hi Medium Low ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ Table 1.2: Opportunities / Threats Analysis External Condition Probability of Occurrence / Success Major Opportunity Minor Opportunity Neutral Minor Threat Major Threat Hi Medium Low ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ ¨ Examples Competencies and Factors External Conditions Marketing Industry Company Reputation Market Share Quality Reputation Service Reputation Cost Promotion effectiveness Sales-force effectiveness Geographical Coverage R & D and Innovation Structural Changes Examples Cont. Finance Market Place Cost / Availability of capital Profitability Financial Stability Economic factors Social Factors Operations Competition Facilities Capacity Able Dedicated Workforce Ability to Deliver on Time Technical Manufacturing skill Rival Companies Organization Technology Visionary Capable Leadership Dedicated Employees Entrepreneurial Orientation Flexible / Responsive Core Technology changing Process Technology Product Area … Distribution … Table 1.3: Performance Importance Matrix Performance Importance High Low Concentrate here Keep up the good work Low priority Possible overkill High Low Table 1.4: External Condition – Probability Matrix Probability of Occurrence / Success High Attractiveness / Seriousness Low Monitor for change High Major Opportunity Major Threat Low Monitor for change High Probability of Success of Opportunity High Probability of Occurrence of Threat Major Opportunity Major Threat Table 1.5: SWOT Summary Strengths 1. 2. 3. 4. 5. Weaknesses 1. 2. 3. 4. 5. Opportunities 1. 2. 3. 4. 5. Threats 1. 2. 3. 4. 5.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hi,I have attached the an...


Anonymous
Really helpful material, saved me a great deal of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags